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QlikTech ranks first in customer loyalty among BI giants

By Business Intelligent
Johannesburg, 13 Oct 2010

QlikTech, a leader in business discovery - user-driven business intelligence (BI), has announced that in a comprehensive survey of companies using business intelligence software products, QlikView ranked first among the BI giants peer group in customer loyalty, performance satisfaction (least complaints), bought for features, inclination to purchase more licences, overall competitiveness and product quality.

The BI Survey 10, conducted by the Business Application Research Centre (BARC), is the world's largest independent survey of business intelligence and performance management (PM) users.

With the largest number of participants in this year's survey, the latest edition of the BI Survey has again confirmed that, among the BI giants peer group, QlikView customers were the most loyal. Customer loyalty remains one of the most coveted categories among vendors, according to Barney Finucane, lead author at BARC.

“No one knows more about how a product performs in the real world than the customers already using it,” said Finucane. “To achieve top customer loyalty scores for three straight years says a lot about both users' experience with the product and company, and the future health of the business. In my view, this is indicative of QlikTech's focus on building a high quality, innovative, feature-rich product.”

In continuing to outpace larger rivals such as SAP (Business Objects), Oracle (Hyperion) and IBM (Cognos), QlikView's number one ratings also include:

* Intent to buy more licences - QlikView had the highest number of customers intending to buy more licences, solidifying its reputation in the industry as a vendor with high satisfaction and rapid growth. QlikView customers are over 40% more inclined to expand their use of QlikView than the weighted average of all major BI product suites.

* Performance satisfaction - Fast query performance emerged as a criterion most closely linked to project success. Query performance was rated highest by QlikView customers, who reported the least complaints of any vendor regarding query performance-related issues.

* Product features - QlikView is the most likely to have been bought for features, as opposed to price or strategic reasons. This is a strong indicator that the QlikView Business Discovery platform is bringing a whole new level of analysis, insight and value to business users.

* Mobile use - QlikView users are 48% more likely than users of any other database product studied to use mobile BI, or to plan to use mobile BI within 12 months. As the only true business discovery solution on mobile, QlikView offers the consumer-like experience users are seeking, while providing IT the security and manageability it requires.

In a few short years, QlikTech has converted itself from a regional player to one of the major players in the market, and are able to keep their users happy as they grow,” continued Finucane. “It's remarkable that all those who specified they used [QlikView], stated they used Version 10, the current version.”

QlikTech ranks first in customer loyalty among BI giants in the world's largest independent survey of business intelligence users.

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