Qtel, EMEA for SMEs
Major Qatari companies Qtel and EMEA unveiled a new business solution provider designed to offer ICT services to companies across Qatar, reports Al Bawaba.
The new initiative will combine the experience of Qtel in the telecoms field with that of EMEA in the technology sector to offer bespoke solutions targeted at the SME level.
With recent research showing there are now approximately 42 000 SME/SOHO businesses in Qatar, this sector is seen as one of the most important for the ongoing growth and development of the national economy.
Companies bid to build open-source platform
Leading IT companies are lining up to bid for a chance to build an open-source software platform that will offer consumers aggregated rates across logistics firms to allow them to choose the best deals, writes Live Mint.
The platform will be similar to what online travel firms offer passengers by way of fare and route options.
The IT platform will enable firms, primarily SMEs, to find the cheapest options to ship cargo, as well as find financial products and insurance from a single Web site.
Billboard to better promotion strategies
A new technology in marketing is promising better promotion strategies for small and medium-size enterprises in Kenya, the Standard states.
Local firm Motion Pictures has developed a billboard to help businesses reach their target audiences depending on where the consumer concentration is.
The innovative outdoor advertising known as AdTruck is perhaps the first in sub-Saharan Africa and transforms static billboards into mobile advertising mediums to further consumer interaction.
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