Statements from suppliers are one of the few documents we are all guaranteed to read. Yet few, if any, organisations use these communications with their clients as effective marketing tools. Why not? To date, the document composition tools are cumbersome and the process to change details within a statement, particularly on a case-by-case basis, requires skilled staff and is costly.
To solve this problem, AST`s Output Solutions business unit, a leader in this field already, in conjunction with its long-term partner, Metavante, has launched CSF Communication Designer to the South African market, an easy to use word processing software program.
The Metavante CSF Communication Designer offers quick implementation, intuitive design, and navigation processes that minimise errors, as well as online, team-based collaborative document designing within LAN/WAN environments.
"CSF Communication Designer allows organisations to leverage the information they already have about each customer to ensure every communication they generate is effectively personalised and delivered with the fastest time to market," explains Tony Life of AST Products, a division of the AST Group.
Featuring the ability to create and maintain entire sections or individual elements of a document through a centralised relational database, CSF Communication Designer will make it easier than ever to quickly meet changing business needs with this unique level of quality and control. Now, customer data can be maintained centrally and used in any number of documents by any number of users to create personalised, data-driven customer communications.
"Early customer response has been extremely positive and confident in the CSF Designer offering," adds Life. "In addition, the architecture provides a solid bridge for migrating to electronic presentment and integrating with valuable tools such as campaign management."
The powerful, advanced architecture of CSF Communication Designer incorporates feature-rich, easy-to-use tools to produce any type of communication needed to create and retain vital customer relationships such as bills, statements, notices, letters, policies, direct mail campaigns, booklets and brochures. Incorporating the latest Web technologies, the intuitive interface caters to users of varying skill levels while a multifaceted security module makes it possible to control functionality and access, based on user requirements.
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