Red Brick Systems has introduced Red Brick DecisionScape, the first step in the delivery of Red Brick`s strategic plans to become a complete data warehousing solutions provider. DecisionScape is a decision support environment designed to help data warehousing customers and partners rapidly develop and deploy successful decision support solutions, while helping reduce overall cost of ownership, says Aubrey van Aswegen, GM of DataFutures at local Red Brick distributor Software Futures. Red Brick`s strategic direction is based on two primary initiatives: * The development and delivery of integrated Red Brick services and products through DecisionScape which will enable customers, partners and application developers to quickly deploy and derive value from a data warehousing infrastructure. * The development of packaged analytic applications for "out-of-the-box" business value through tightly coupled partnerships through Red Brick DecisionScape. "The DecisionScape environment is a combination of tightly integrated Red Brick products, services and methodology together with closely coupled technical and application partnerships," says Van Aswegen. "This environment is designed to offer the lowest cost of ownership and the best return on investment in data warehousing projects by reducing time-consuming and costly administrative overhead while providing a pre-integrated decision support technical base. Red Brick DecisionScape is also designed to provide Red Brick solution partners with a path to future competitive advantage through a comprehensive environment from which to develop and market analytic applications, or packaged decision support applications. "Red Brick is focused completely on helping customers and partners derive value and success from decision support," says Anthony W Layzell, senior VP, sales and marketing, at Red Brick. "Our history as a leader and an innovator in this market has helped us achieve unprecedented success in data warehousing. "We are taking an active role in defining the direction we believe organisations will require in order to improve their ability to compete successfully in the future," continues Layzell. "We believe our customers and partners need the combined solution of an integrated technology infrastructure, the expertise to quickly and successfully design, implement and support the infrastructure, and the ability to quickly solve real business problems through analytic applications. Red Brick has defined that roadmap for data warehousing customers and sets the bar for other data warehousing vendors." "Red Brick indicates it plans on providing higher-value services, such as project management and integration, which we believe will be extremely helpful, particularly for large accounts who want a single point of contact," says Robert Craig, VP, Application Architectures at Hurwitz Group. "This should help Red Brick achieve the position of a total solution provider, particularly in the high end of the market." The data warehousing market has matured Red Brick`s strategy is based on its belief that the data warehousing market has matured and requires a comprehensive approach to solving business needs. Customers today recognise the value of business decision-making through data warehousing, but they need an environment that offers ease-of-use yet which can also managethe challenges associated with growing warehouse size, usage and complexity. Red Brick also believes data warehousing success is burdened by the integration issues predominant today in the creation of an infrastructure, and that by reducing that burden through tightly integrated tools and partnerships, Red Brick will help customers reach data warehousing success more quickly and at less cost. Red Brick DecisionScape Red Brick DecisionScape couples best-in-class vendor partnerships with Red Brick`s innovative, integrated methodology, services and product offerings for data warehousing. Red Brick DecisionScape creates an open architecture in which data warehouse designers can implement complex and flexible data movement, networking and closed loop systems to leverage the highest value from shared business data across an enterprise. Launching analytic applications Red Brick`s goal is to deliver analytic applications to customers through tightly coupled partnerships as part of Red Brick DecisionScape. Analytic applications will provide pre-built decision support schema, logic and infrastructure which will enable customers to rapidly deploy and obtain measurable value from the applications, based on their particular industry or functional needs. This rapid deployment ability will shield customers from changing technical and integration issues and enable them to focus on future competitive advantage opportunities. In preparation for analytic application delivery, Red Brick plans to use DecisionScape as the foundation to build and deliver analytic extensions targeted for specific industries. These extensions are designed to enhance the abilities of the infrastructure to support the focused requirements of analytic applications. Some examples of these analytic extensions, which Red Brick plans to build or to deliver through partnerships, include mini-applications such as category management extensions for retail, customer churn management extensions for telecommunications and specialised extractions from ERP systems.
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