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Red-M launches in Japan

Johannesburg, 20 Sep 2001

Red-M, a leading supplier of advanced Bluetooth networking product solutions, has announced the creation of a new Japanese subsidiary located in Tokyo.

Red-M aims to capitalise on the strong demand for mobile communications in Japan with its leading-edge hardware and software technology that enables the delivery of third generation network services over unlicensed band technologies. Red-M products include the 3000AS access server, 1000 AP access points and Blade, a Bluetooth clip-on.

Take up of next generation mobile services in Japan has been rapid, led by NTT DoCoMo`s innovative iMODE service. Several Bluetooth-integrated devices are already available from numerous Japanese retailers. Red-M is keen to support service providers in the region, that are planning to deploy wireless "hotspots" in public areas in response to the demand for easy access to wireless data.

Red-M`s CEO Mike Wilson commented: "Bringing Red-M`s products and technology to Japan is a strategic move for us. Japan continues to be at the cutting-edge of the mobile communications revolution and has one of the highest penetrations of wireless devices in the world. Our presence in this key market will help us to grow our business and ensure that Japanese customers benefit from the very latest in Red-M`s wireless technology."

Masami Yamamoto, General Manager, Mobile Computing Division, Fujitsu Limited commented: "We are extremely pleased to see Red-M`s wireless networking technologies being promoted to a Japanese audience. The advancement of Bluetooth technology in Japan will greatly benefit from Red-M`s expertise and advanced product solutions."

Red-M`s products are being demonstrated at the Bluetooth pavilion and on Fujitsu`s stand at World PC Expo, 19 to 22 September; and will be demonstrated at CEATEC in Hall 7, booth number 7AO2 from 2 to 5 October also held at Makuhari Messe (Nippon Convention Centre).

Heading-up Red-M`s Japanese operations is Kyujiro Muraoka who is based at Red-M Japan`s offices, located at 4-6-1, Ginza Cyuo-ku, Tokyo- 104-0061.

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Red-M

 

Red-M is an acknowledged leader in the Bluetooth networking market. The company develops and markets hardware and software product solutions that enable mobile data, voice and video communications inside buildings and public concourses to a range of devices - including computers, personal digital assistants (PDAs), Wireless Application Protocol (WAP) smart phones and other emerging information appliances - using wireless Bluetooth technology.

Red-M was founded as an internal start-up of Madge Networks N.V. (NASDAQ:MADGF) and is now an associate company, having secured $35 million second round funding from Apax Partners and Amadeus Capital in April 2001. Red-M launched the world`s first Bluetooth networking products in October 2000 with the 3000AS access server and 1000AP access point.

The company has filed a number of patents around the design and implementation of Bluetooth networking technology, including its unique Red-M BIAS (Bluetooth Internet access server) technology. Red-M has won several awards including the first ever Award for Innovation at the annual Bluetooth Congress in June 2000 and more recent awards include PC Magazine`s `UK Technical Innovation Award`, a Tornado Insider Top-100 award and a CIO-100 award. Red-M is an Associate Member of the Bluetooth Special Interest Group (SIG) and is an active member of the Personal Area Networking (PAN) working group. Information on Red-M can be found at www.red-m.com.

Bluetooth

 

Bluetooth wireless technology is set to revolutionise the personal connectivity market by providing freedom from wired connections. It is a specification for a small form-factor, low-cost radio solution providing links between mobile computers, mobile phones and other portable and handheld devices, and connectivity to the Internet.

The Bluetooth Special

 

Interest Group (SIG), comprised of leaders in the telecommunications, computing, and network industries, is driving development of the technology and bringing it to market. The Bluetooth SIG includes promoter companies 3Com, Ericsson, IBM, Intel, Lucent, Microsoft, Motorola, Nokia and Toshiba, and more than 2 200 adopter companies.

Red-M, the Red-M logo and Red-M BIAS, are trademarks, and in some jurisdictions may be registered trademarks of Red-M (Communications) Ltd. Other trademarks appearing in this release are the property of their respective owners.

Red-M, Wexham Springs, United Kingdom Internet: www.red-m.com

Editorial contacts

Susan Hodder
Collaborative Communications
1 617 520 9133
shodder@collaborative.com