Real Global Business Solutions (RGBS) has secured the exclusive distribution rights in sub-Saharan Africa for a new customer relationship management (CRM) solution it believes will take the SA market by storm.
At the announcement in Johannesburg today, RGBS product executive Jabulani Mabuza said the new solution would quickly differentiate itself in the somewhat crowded local CRM market through its flexibility and short implementation cycle.
The new offering, known as Adapt, provides sales, marketing, service and accounting features designed to help organisations better understand their customers` past, present and future needs. Developed by US-based Adapt Software Applications, it was launched in the States in April and in Canada the following month.
Adapt CEO Brian Dunn says the core of the new solution, which is written in Magic, is a collaboration engine that allows employees to share information about customers, vendors, and prospects across the enterprise.
At the same time, it enables users to coordinate appointments, tasks, projects or any other revenue-generating activities. Its database is seamlessly linked to all critical business data, including financial transactions, important documents and the company`s e-mail system.
Magic SA will offer local support where customisation involving source code is required.
RGBS believes its status as a Preferred Quality Partner for SAS Institute will assist in introducing Adapt to local corporates. Although it will initially employ a direct sales model, it envisages becoming a value-added reseller in the long-term.
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