Following its launch in SA six months ago, Rocketseed has opened a European Union head office in London, with additional offices in Ireland and France.
Rocketseed, a joint venture between Cape Town-based Latitude Blue and JSE-listed Global Technology, is a software product that hitches branded and customised HTML marketing messages onto corporate e-mail.
Cameron Hulett, Rocketseed MD, says: "The success of Rocketseed in garnering blue-chip SA clients - despite the current economic climate and general corporate caution in terms of IT purchases - has illustrated the huge potential this unique digital marketing platform possesses.
"Obviously the UK and European markets exist on a scale which dwarfs the SA environment, so even if the projected low-road outcome is realised, the potential rewards will be extensive."
Rocketseed hosts the HTML message remotely on one of its servers, keeping the size of the e-mail down to a minimum.
"We have also ensured that the size of the image hosted on our side is less than 25Kb, most images range between 10Kb and 12Kb," says Adrian Thornycroft, Rocketseed international channel development manager.
The EU operations are expected to generate ₤530 000 before the end of the year and Rocketseed management says it will leverage off contacts and business from existing clients.
Some of the local clients include Metropolitan Life, BOE, Makro, and Deloitte and Touche as well as a number of South African advertising agencies.
Neil Murray, Global Technology Services director, will head up the new operation from London. He will be tasked with growing the Rocketseed presence throughout the EU, as well as launching it into the US market.
"Just entering this market is going to require an enormous leap, so one step at a time is the watchword," concludes Murray.
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