Rockwell Automation`s customer contact software vendor, Rockwell Electronic Commerce, has changed its name to Rockwell FirstPoint Contact.
The firm says it wants to distance itself from e-commerce, following the implosion of many e-commerce companies, although the re-branding comes after what Rockwell FirstPoint Contact describes as a very successful year for the company.
The move coincides with the introduction of its FirstPoint Enterprise 2002, an integration system between customer channels and enterprise infrastructure.
The first product to be branded under the new name, FirstPoint Enterprise 2002 (formerly Spectrum), supports multi-channel contact management, universal queuing, routing and reporting for integration, operation and management of a call centre. Expansion modules for the product include a software-based virtual contact centre, outbound contact, voice over IP and connectors for ICT.
FirstPoint Enterprise 2002 costs $3 500 per seat without the expansion modules.
The new branding will extend to other products and services under the current Rockwell Electronic Commerce banner, including FirstPoint Business Edition (based on the current Transcend offering), due in April.
The Rockwell Electronic Commerce services will now be known as FirstPoint Customer Care, FirstPoint Knowledge Center, and FirstPoint Solution Services. The latter is a new group designed to offer both consulting and application development services to Rockwell FirstPoint Contact clients.
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