BEA Systems, Inc. have announced that Rubric, Inc., a leader in a new field of Web-based Enterprise Marketing Automation (EMA) applications, has built its comprehensive Web-based marketing automation solution on the BEA WebLogic ( application server. The solution, Rubric EMA 2, utilizes BEA WebLogic to manage the application across multiple platforms, as well as centrally manage access to back-end systems and other applications, such as sales force automation systems.
This architecture provides Rubric customers with a complete set of integrated, automated functionality for conducting large-scale marketing campaigns and analysis. With BEA WebLogic, Rubric EMA 2 is able to deliver the performance needed for a real-time system to Rubric`s Fortune 1000 and E-commerce customers.
Representing this new field of Web-based EMA, Rubric EMA 2 is designed to provide a reliable, real-time automation solution for marketing professionals. In today`s launch Rubric announced that their product enables the creation of multi-function, multi-channel campaigns, as well as lead generation and analysis, continuous relationship marketing, and Internet-enabled dynamic communication.
Rubric EMA 2 is intended to provide marketing organizations with an integrated workflow process and closed-loop reporting environment to define, develop, and measure marketing campaigns efficiently and effectively. With BEA WebLogic`s three-tier
architecture support, Rubric EMA 2 is designed to offer secure access via the Internet to both internal and external users - spanning departmental, enterprise, and geographic boundaries within the company ( and assisting with real-time interaction with suppliers, partners, agencies, customers, and prospects. Users are able to update, view, and track campaigns by accessing a Web site.
"Enterprise Marketing Automation is an extremely high-growth market, and succeeding in this marketplace means offering solutions that are very scalable, allowing our customers to grow as their usage expands," said Jonathan Corr, director of product management for Rubric. "BEA WebLogic was the only solution that met all of our needs. Not only did it integrate well with our existing applications, but also helped us save a great deal of expense and development time. We also expect to take advantage of additional features with BEA WebLogic such as clustering, Enterprise JavaBeans (EJB), and integration with BEA Tuxedo."
"BEA WebLogic proves an effective platform to support powerful applications such as EMA 2," said Scott Dietzen, chief technology officer for BEA`s WebXpress division. "By using WebLogic as a key component in their architecture, Rubric is delivering a product suite designed to handle future growth."
Rubric selected BEA WebLogic for Rubric EMA 2 because of its ability to support the application as demand increases and because of its support of open standards. BEA WebLogic enabled Rubric to focus on the business logic of the application rather than spend time building their infrastructure, helping Rubric cut their development time and costs. Locating business logic on the server-side - a fundamental component of the BEA WebLogic application server architecture - also greatly increased Rubric`s ability to scale their applications while ensuring reliability and security.
The Rubric EMA 2 application, deployed on the Sun Solaris and Windows NT operating environments resides on Sun`s Java Virtual Machine (JVM) with connections to Microsoft SQL Server, Oracle, or Sybase databases, makes extensive use of servlets, integrated logging, and Web page compilation from BEA WebLogic. In addition, Rubric EMA 2 works with any standard Web browser. With its zero-install clients and centralized system administration, BEA WebLogic lowers cost of ownership significantly when compared to traditional client/server applications - making it possible to pass these savings onto Rubric`s customers.
Share
Rubric is the leader of the new category of Web based Enterprise Marketing Automation (EMA) applications. Rubric EMA 2 provides comprehensive Web-based functionality and workflow to plan, execute, and measure Internet and traditional marketing campaigns. It enables new processes to automate global campaign planning, channel leadflow optimization, and Internet marketing for e-commerce.
Rubric EMA 2 complements front office applications and drives e-commerce. It automates a closed-loop process that relates marketing dollars spent to generate revenue.
Its major benefits are increased revenue by improving the yield of demand generation, reduced costs by streamlining marketing operations, and a measurably improved marketing ROI. Rubric customers include Hewlett-Packard, N.E.T., Outpost.com, and other Fortune 500 companies. More information about Rubric can be found at www.rubricsoft.com or by calling 1-877-RUBRIC1 (1-877-782-7421) or 650-513-3870.
BEA Systems, Inc. is a leading provider of cross-platform middleware solutions for enterprise applications. BEA products and services enable mission-critical, distributed applications to work seamlessly in client-server, Internet, and legacy environments. BEA provides transactional, messaging, and distributed object-based software, as well as an industry-leading Java Web application server, for developing and deploying these enterprise applications.
The BEA WebLogic application server, developed and supported by BEA`s WebXpress division, offers the critical front-end Web component to BEA`s end-to-end enterprise middleware solution. In addition to its broad software product line, BEA provides complete solutions to its customers through its extensive partner network, and a full range of services that includes consulting, training, and support. BEA is headquartered in San Jose, Calif., and has 50 offices in 24 countries. The company`s common stock trades on the Nasdaq National Market under the symbol "BEAS". Additional information on BEA is available on the Internet at www.beasys.com.
BEA and WebLogic are registered trademarks of BEA Systems, Inc. Rubric is a trademark of Rubric, Inc. All other company and product names may be trademarks of the company with which they are associated
Editorial contacts