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Rumours promoting tray processors emerge in SA market

Johannesburg, 06 Sep 1999

Gray marketers in SA have embarked on a new marketing ploy - telling their customers that the only Intel Pentium II 400Mhz processors available in the country are being imported in trays, as opposed to Intel boxes. The reality, however, could not be further from the truth.

"If you have recently bought a processor that did not arrive shrink-wrapped in an Intel box, your product is definitely gray," says Alex Morse, processor product manager at Intel distributor AXiZ. "Rumours have been abounding that Intel is no longer producing boxed Pentium II 400Mhz processors, and that the only way to get them is in tray format."

She points out, however, that the opposite is true - Intel only supplies its processors to the reseller channel in boxed format. The only companies in the world who receive tray processors are OEMs; in SA, the only company who gets processors in this way is Mustek for its own range of PCs.

Processors that have been taken from a tray are often resold to the reseller channel wrapped in sheets of polystyrene, or are merely put into a plastic bag. Any processor bought in this way will not be under Intel`s three-year limited warranty, and is at of being faulty, as it does not have the physical of cushioning supports found in official boxed product.

"There was a recent shortage of Pentium II 400Mhz processors in the channel, but this has now been resolved and we have the product in stock," says Morse. "If your supplier tells you that you will not be able to get them in boxed format, then be that the processor you are purchasing is definitely gray - and that puts you at risk of buying a remark, which have recently been found on the gray market in SA."

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AXiZ

AXiZ is South Africa`s premier computer component and peripherals distribution company, with offices in Johannesburg, Durban, Cape Town and Pretoria and a staff complement exceeding 150 professionals. Founded in 1989, AXiZ has evolved from a supplier of memory modules and processors to be the leading distributor of branded end-to-end PC components, from motherboards, processors and PC cards to networking products, storage products, software, monitors and graphics cards. In addition, AXiZ provides services such as a PC and server configuration and assembly service, customer deliveries, and training and education.