GUSH* will display its locally developed customer relationship management business solution for large to medium enterprises, CUSTOMER HARVESER, for the first time at Futurex Cape 2004.
Web-based, with superior First World architecture as observed by one of the CRM Solutions Gartner Analysts, CUSTOMER HARVESTER is designed to address not only customer strategy implementation needs but also problems previously encountered by many failed CRM implementations.
Developed by former solution architect of 20Twenty bank, Gary Stanley, the software solution delivers 21st Century competitive-edge to those organisations "obsessed with customer care" and wishing to optimise profitability through enhanced customer knowledge.
Developed to be a world-class CRM software solution, Gush CRM pays special attention to system usability.
"CRM today has transformed the way organisations operate; it is not a `nice to have` anymore if you wish to survive the ongoing competitive battle -it a `necessity`. The organisations in the market ruthlessly compete to grow their customer base, expand market share and CRM is part of the developed long-term strategy that is delivering that success!" says GUSH* CEO and Solution Architect, Gary Stanley.
Stanley points out that SA has been sheltered for far too long - but the playing field and operational status quo is changing. Those unable to deliver to customers exactly what they want, when they want it will have to sacrifice their market share to competitors who know their customers and are ready to address customer needs.
A system without dedicated users can contribute very little to the organisational growth and efficient operations. GUSH* overtook others in the CRM lifecycle to present not just an application that unifies data across multiple business units delivering strategic knowledge but superior system usability.
User satisfaction is not the only focus at Gush when delivering a CRM software solution that generates results. Hosted or enterprise solution access, fast and effective system implementation and customisation to company processes that puts Gush ahead of other enterprise solution vendors.
Gush`s motto is "to be your partners in customer strategy success" which means delivering a solution that addresses client company specific needs and objectives while maintaining the relationship through continuous communication.
User needs have been addressed throughout the application, beginning with data input by frontline users to strategic knowledge users that are able to access and interpret analytical information without the help or support of a statistician.
GUSH* CRM software solution-CUSTOMER HARVESTER has been successfully deployed at Nashua Ltd throughout SA and presents an integral part of Nashua`s long-term CRM strategy to successfully grow and maintain its market competitiveness through process efficiency and customer knowledge.
"GUSH* power emerges most clearly through its intuitive interface and enhanced user experience," says Nashua CRM Project Manager, Andreas van der Horst.
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GUSH*, a South African software solutions company founded in 2001, provides business software solutions to empower companies through customer knowledge and communication. Gush focus lies in delivering on-demand customer relationship management and human resources software solutions to business sectors including office automation, banking, insurance, media and advertising, professional service, telecoms and manufacturing. Successful CRM and superior user experience delivery is reinforced by continuous training and extensive support.
See us at Cape Futurex, stand D18, from 29 September to 1 October.
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