Sagent SA, a leading provider of Real-time e-business Intelligence solutions, has introduced the Address Cleanser & Coder Transform, the first in the Sagent Customer IQ (Information Quality) series of transforms for improving e-business customer relationship management. The transform is used to standardise and correct U.S. Postal addresses, as well as append geographic data, to improve the accuracy and completeness of corporate customer databases.
Available immediately, Sagent's Address Cleanser & Coder Transform is the first in a series of solutions developed by Sagent as a result of its recent acquisition of Qualitative Marketing Software (QMSoft), a leader in delivering value-added customer information and marketing services. The integration of the companies' complementary technologies allows e-businesses to strategically use the Web to better understand their prospects and customers, optimise revenue and profitability, as well as maximise company effectiveness by combining valuable customer marketing data with e-marketing expertise.
To that end, the Address Cleanser & Coder transform extends Sagent's e-business Intelligence solution with an integrated component for cleansing corporate customer profiles to ensure that businesses have the best possible data on each of their customers. This information is critical for securing and coding valid mailing addresses and incorporating geographic data used to implement direct marketing campaigns, financial invoice dissemination, cross-sell and up-sell opportunities, and corporate demographic analysis.
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