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Sahara expands into Africa

By Iwan Pienaar, Group editor, Intelligence Publishing
Johannesburg, 06 Dec 2004

Sahara Computers is to grow its business into the rest of Africa next year.

This was announced at the first annual Sahara Convention held on the East Rand last Friday. Selvin Kristnen, GM of Sahara Holdings, said the expansion would be split into three phases.

"Phase one is currently under way and will finish in March. This phase includes countries such as Angola, Botswana, Nigeria and Mozambique."

The next phase will see Sahara move into North Africa, with offices planned in countries like Senegal and Egypt.

"Our phase three countries include Chad and the Democratic Republic of the Congo. However, due to instabilities in these countries, Sahara will not have a physical presence there. Instead, we will make sure that our products are represented through other means."

[VIDEO]The company also used the event to introduce its new warranty for next year. Whereas the existing policy means that defective product can take up to three days to replace, the new policy will have an immediate component swap out.

"There are certain provisos. Our technicians will have to test the components first. Also, the components cannot be physically damaged."

Hard drive manufacturer Maxtor used the event to announce that Sahara Computers will be the exclusive local distributor of its products.

[VIDEO]Didier Trassaert, VP of Europe, Middle East and Africa at Maxtor, said the demand for storage is "exploding".

"We expect the demand for storage to double every two years. This demand is driven by e-mail, high-definition television, the and personal ."

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