Sahara Computers, a frontrunner within the domestic ICT channel, in conjunction with its internationally established technology vendor partner, Foxconn, has recently introduced its latest range of motherboards and graphics cards.
The company has formulated an aggressive go-to-market strategy for the latest Foxconn product releases and will also use scheduled technology events and exhibitions to demonstrate products.
Foxconn is a global manufacturer of IT motherboards, graphic cards, optical storage devices, workstations and server infrastructure. The company continues to leverage off its partnership with Sahara to expand its reach within the South African market.
"One of our key objectives is to advertise the value of Foxconn as acclaimed extreme over-clocking, VGA cards and high-end motherboards, specifically in the area of gaming," says Gary Naidoo, deputy MD of Sahara.
"We will make use of gaming Web sites and industry events to demonstrate the advantage gained through the application of these products," adds Naidoo.
Sahara is the main distribution partner of the Foxconn brand in South Africa, Africa and India. The relationship between the two companies has been reinforced through ongoing supply to the local market and attention to service and support.
"Foxconn is rated among the top manufacturers of motherboards and VGA cards in the world. This product line is one of the fastest growing in the local market and this will lead to greater value in the channel," Naidoo continues.
"There is no doubt that our ongoing partnership with Foxconn will be of immense value to our core offering and service levels as the local and international market develops. Our short-term objective is to support the entrenchment of the Foxconn brand locally and thereby assist consumers," adds Naidoo.
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Established in 1997 Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.
The company is an official distributor and Original Equipment Manufacturer (OEM) for a variety of top international vendors, including: AMD, Creative, Delta, Epson, Foxconn, Intel, Lexmark, Maxtor, Microsoft, Samsung, SMC Networks and Symantec.
The core focus of Sahara's operation is the consistent and effective supply of product to rapidly expanding market sectors including corporate, government, digital lifestyle, and mobile and wireless.
This operation is managed via the company's head office in Midrand, Gauteng, considered a central business hub. The Sahara business network stretches across South Africa and includes Cape Town, Durban and Port Elizabeth.
Sahara Computers has successfully extended its reach to key regions and emerging global markets including Dubai, China and India. The Sahara brand is also well known across Africa, with established company presence in countries like Botswana, Kenya, Mozambique and Namibia.
Sahara is also an accredited member of the Proudly South African campaign as well as the Savant global SA brand awareness initiative. Corporate social responsibility is a key priority and it continues to contribute towards projects and programs aimed at individual and community upliftment.
The name Sahara is widely associated with the development of sport, including soccer, cricket, and rugby, the support of ICT literacy and skills development initiatives, and access to much needed technology in rural areas.
Amongst the many sponsorship/ technology supply agreements in place, Sahara also concluded a deal with Mamelodi Sundowns, a top ranking soccer club competing in South Africa's Professional Soccer League.
The sponsorship is underpinned by the provision of communications infrastructure and mobile technology - including laptops, notebooks and digital lifestyle technology - and signals Sahara's commitment to the club and South African soccer in general.
Effective marketing and generating awareness are significant elements of the company's ongoing marketing campaign.
Under the direction of Atul Gupta, Chairman and Managing Director of Sahara, the company is on course to realize its vision of Sahara's vision to become a truly global brand and premier IT supplier throughout Africa.
For more information on Sahara Computers, its products and services, visit www.sahara.co.za.
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