Sahara Computers has entered into a joint venture partnership with Sahara India Pariwar, to establish Sahara Computers & Electronics in India.
The venture is to provide a broad range of IT products including computers, servers, laptops and peripherals through 25 distribution hubs.
The product range of Sahara Desktop Systems, Sahara Notebooks and Sahara Server Systems are to be launched in the fourth quarter of this year.
The partners say they expect several short- and long-term benefits from the deal, chief of which is the provision of reliable and affordable IT in one of the world`s largest emerging markets.
"Further down the line we expect the project to create an effective channel for the exchange of technology skills and the fruits of innovation between India and SA," says Sahara Computers MD Atul Gupta.
He says this is a unique opportunity for his company to enter the rapidly expanding Indian market.
Sahara India Pariwar is a $10.87 billion diversified business conglomerate with interests in various sectors, including infrastructure and housing, aviation, media and entertainment. It is also expanding into life assurance, mutual funds, housing finance and other industries.
Managing worker and chairman Subrata Roy Sahara says his group believes in lifelong relationships, and its association with Sahara Computers is an emotional commitment to make this venture a success.
Sahara Computers, an assembler and marketer of computers and peripherals, last week won first place in one of the four Sustainable Growth Awards categories.
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