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Sahara provides Creative MP3 music power

Johannesburg, 23 Mar 2004

To complement its range of powerful new-generation digital lifestyle products, Sahara Computers now stocks the Nomad MuVo^2 1.5GB compact digital music player by Creative Labs, an established vendor in the digital entertainment market.

The MP3 player features high-speed USB2.0 Data Storage with capability to store up to 850 songs. At 4GB the storage capacity of the device enables the user to download and secure up to 2 100 songs.

"This product supports both MP3 and WMA formats, and houses Creative MediaSource music management software which allows the user to convert CDs to MP3s, organise entire digital music collections and combines high capacity, high-speed loading and sound quality in a compact, easy to use package. The focus is on sound quality with 98dB SNR, ease of use through large storage capacity, USB2.0 for quick file transfer as well as portability as the product is slim enough to fit into the pocket," explains Atul Gupta, MD of Sahara Computers.

The product is aimed at a wide target market because of its practical (compact and lightweight) but aesthetic design as well as its straightforward functionality.

"We're bringing the best of both worlds to portable audio with the Nomad MuVo^2," says Joseph Liow, Vice-President of Creative Labs Asia. "The flash player market is hot, people like to carry a small player wherever they go. But with this product, you can have a super compact player yet take up to 2 100 songs with you. You don't waste time deciding what music to take with you when you go out, this little player packs hundreds of hours of music."

"The Nomad MuVo^2 is a Creative speciality - its playback and recording quality is outstanding and has enough memory to make it a must-have for any digital lifestyle setup," says Gupta.

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Sahara Computers

Established in 1997, Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.

The company is based in Midrand and is the official distributor and original equipment manufacturer for a variety of top international vendors including: AMD, Creative, Delta, Epson, Intel, Lexmark, Maxtor, Microsoft, MSI, Samsung, SMC Networks and Symantec.

An accredited member of the Proudly South African campaign and SAVANT international brand awareness initiative, the Sahara business network stretches across SA to include Cape Town, Durban and Port Elizabeth. The company has established presence in key African countries like Kenya and Botswana, and is focused on an aggressive strategy to expand into this growing market.

For more information on Sahara Computers, its products and services, visit www.sahara.co.za.

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