The Sahara Group, a Proudly South African global supplier of information, communication and digital lifestyle technology, recently hosted dignitaries and high profile officials from India at a banquet to celebrate the Indian Merchant Chamber's (IMC) centenary year.
Following the success of the India South Africa Business Conclave, entitled India Calling 2007, held recently in Johannesburg, Gauteng, Sahara paid tribute to all those who consistently contribute towards improved trade relations between the two countries.
"We are particularly proud of Sahara's involvement in helping to cement ties between these two vibrant and developing economies. It is our belief that this conclave serves to strengthen the bond between South Africa and India, and this can only have positive results," comments Atul Gupta, Chairman and Managing Director of Sahara.
"It bodes well for the growth of the emerging business sector in both countries," he adds.
The IMC (www.imcnet.org) is an established business organisation located in the Western region of India and was formed in 1907 at a time of political turmoil. It is described as the Premier Chamber of Trade, Commerce and Industry.
Its central vision and mission is based on the objective of building the country's socio-economic portfolio across the world through networked global trade and commerce opportunity.
The India Calling 2007 Conclave was held at the beginning of August and opened by South African president Thabo Mbeki. It provided a forum for interaction between SMEs from India and South Africa to interact and discuss strategy and emerging opportunity.
"It was encouraging to see the level of interest and participation at the conference and the banquet was a fitting conclusion to what was a successful, business-building initiative," adds Gupta.
Share
Established in 1997, Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.
The company is an official distributor and original equipment manufacturer (OEM) for a variety of top international vendors, including: AMD, Creative, Delta, Epson, Foxconn, Intel, Lexmark, Maxtor, Microsoft, Samsung, SMC Networks and Symantec.
The core focus of Sahara's operation is the consistent and effective supply of affordable, reliable and accessible technology.
This operation is managed via the company's head office in Midrand, Gauteng - considered a central business hub. The Sahara business network stretches across South Africa to include Cape Town, Durban and Port Elizabeth.
The company has successfully extended its reach to key regions and emerging global markets, including Dubai, China and India. The Sahara brand is also well-known across Africa, with established company presence in countries like Botswana, Kenya, Mozambique and Namibia.
Sahara's vision is to become a truly global brand and premier IT supplier throughout Africa.
Sahara is also an accredited member of the Proudly South African campaign, as well as the SAVANT global SA brand awareness initiative. Corporate social responsibility is a key priority for the company and it continues to contribute towards projects and programmes aimed at individual and community upliftment.
The name Sahara is widely associated with the development of sport, including soccer, cricket, rugby and motorsport.
This is considered a significant area of business development by the company. As a result of hard work, commitment and unwavering dedication to its brand, Sahara has formed several strong alliances with key role players, stakeholders and representative bodies.
Most recently Sahara announced the signing of a ground-breaking sponsorship and technology supply agreement with Mamelodi Sundowns, a top ranking soccer club competing in South Africa's Professional Soccer League.
The sponsorship is underpinned by the provision of communications infrastructure and mobile technology - including laptops, notebooks and digital lifestyle technology - and signals Sahara's commitment to the club and South African soccer in general.
Effective marketing and generating awareness are significant elements of the company's ongoing marketing campaign.
Under the direction of Gary Naidoo, appointed as Deputy Managing Director of Sahara in December 2005, the company retains a focus on a number of growing market sectors, including corporate, government, digital lifestyle and mobile and wireless.
For more information on Sahara Computers, its products and services, visit www.sahara.co.za.
Editorial contacts