Samsung's propriety messaging service, ChatON, now has a global subscriber base of more than 100 million users.
The service was unveiled in October 2011, hitting the 50 million subscriber mark in May 2013, and doubling that number to 100 million only four months later. According to Samsung, ChatON's growth can be attributed to the support it offers across international markets and various OS platforms.
"The service provides an experience where users can access ChatON through PCs, Samsung feature phones and all major smartphone operating systems - Android, iOS, BlackBerry and Windows Phone. ChatON's multi-screen support also allows users to sign in on up to five different devices using one Samsung account ID," notes Samsung.
Another key factor in ChatON's success is that it comes preloaded on most major Galaxy devices - the first of which was the Galaxy S III. Subsequent device releases include the Galaxy Note II, Galaxy S4, Galaxy Note 3, Galaxy Gear and Galaxy Camera, the company says.
The electronics company adds that ChatON has received positive feedback for its user interface features such as the ability to drag and drop media files into a chat window using the multi-window feature. Users can also create handwritten messages with the S Pen when using Galaxy Note 3.
"We are very proud to have reached the 100 million user milestone and would like to thank all our loyal customers for this phenomenal achievement," said Craige Fleischer, director of mobile communications at Samsung SA.
"We are continuously enhancing the features and functionality of this service to ensure our users benefit from high-quality innovations, to live a connected lifestyle of communicating and sharing with friends, family and colleagues every day."
According to Samsung, ChatON's popularity is growing rapidly in SA, with the local community now listed as the 22nd largest, among the 240 countries where the service is offered.
Designed to ensure users across the globe can communicate easily, ChatON currently supports 63 languages in major countries around the world. ChatON was designed in line with Samsung's drive to deliver products that meet specific local needs in different markets, says Samsung.
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