Samsung eyes corporate printer market

The Korea Times reports.

Samsung, currently second-tier in printers, stressed it will seek to get on par with industry leaders Hewlett-Packard, Canon and Epson by 2012. Unlike its smartphones, tablets, components and TVs, Samsung has little competitive edge over its printer rivals.

“Samsung's brand awareness in printers is still weak. Because our primary focus is to produce printers for offices rather than individual consumers, we are positive we can become a top global producer in A3 printers from 2015,'' said Nam Seong-woo, head of the company's information technology solutions division.

According to The Jakarta Post, Samsung unveiled its first line of laser multifunction printers equipped with the firm's proprietary chip, aiming to take 30% of the global business-to-business printer market.

Seong-woo said the firm will release 11 new models - four A3 multifunction printers and seven A4 laser printers - for this year at a launch event in southern Seoul.

The A3 multifunction printers are large printers designed for business environments that are also able to scan, copy and fax, while the A4 laser printers will target the consumer market.