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Samsung introduces Pastel My Business Online app to local Samsung Apps store

Enterprise mobility - just got that much easier.

Johannesburg, 27 Aug 2012

Samsung Electronics, a global leader in digital media and digital convergence technologies, is pleased to announce the availability of the Pastel My Business Online app to the local Samsung App store.

Pastel My Business Online is an online hosted, multi-user accounting application. While its back-end is as comprehensive as any accounting program, its simplified front-end dashboard with graphs and drill-downs of all transactions makes daily financial management simple for any business owner. Now it's also available through an easy-to-use app on your Samsung mobile device*.

Says Paulo Ferreira, Head of Enterprise Mobility at Samsung Electronics South Africa: "As the enterprise market continues to grow, businesses require the right technological tools to implement an effective enterprise mobility strategy. At Samsung, we understand this and have therefore placed a strong focus on vertical and horizontal solutions for the enterprise - aimed at enabling a mobile workforce to meet the needs of accessibility, flexibility, efficiency and productivity through smart, innovative technology. Adding the Pastel My Business Online app to our Samsung Apps store is a natural extension and evolution of this."

Pastel Software in the palm of your hands

Through the mobile app, businesses can:

* Buy and sell inventory in the palm of their hands - using My Business Online, users can manage their customers, suppliers and inventory items. My Business Online keeps track of sales per customer and per item, and purchases by supplier and item, allowing users to create customer categories, supplier categories and item categories to analyse sales.
* Get the information they need - providing a bird's eye view of the business, the dashboard in My Business Online is the quickest and easiest way to get an overview of how the business is doing, no matter where you are.
* Financial security at their fingertips - import your bank statements instead of capturing each transaction. What's more, you/your accountant can login to complete your financials from anywhere in the world.

"Pastel's My Business Online provides simple, secure online accounting, giving small and start-up business owners the freedom to run their business anywhere, anytime, without any hassles," says Steven Cohen, MD of Softline Pastel Accounting. "Softline Pastel's philosophy has been to allow businesses to drive technology by remaining cognisant of customers' growing needs and requirements, and one such need was to provide a mobile extension of the Web-based service - and this partnership allows us to do exactly that."

Concludes Ferreira: "We are certainly excited about this partnership. Pastel is a trusted name in accounting and payroll software; couple this with a consumer electronics company at the forefront of technology that offers an end-to-end business solution [and it] makes for a smart enterprise mobility partnership."

The Pastel My Business Online App can be downloaded on the Samsung Apps store - http://www.samsungapps.com.

* Please note, the Pastel My Business Online app is currently only available for the Samsung Galaxy S and Galaxy S II smartphones.

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Samsung Electronics

Samsung Electronics is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of $143.1 billion. Employing approximately 206 000 people in 197 offices across 72 countries, the company operates two separate organisations to co-ordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world's most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

Softline Pastel

Softline Pastel is South Africa's leading developer of accounting, payroll, ERP and business software for the small, medium-sized and large enterprise market. Founded in 1989, Softline Pastel has developed an in-depth knowledge and understanding of the industry over the past 22 years, establishing itself as the market leader and the preferred choice of South African businesses.

As a member of the Softline Group, which is owned by the UK-based Sage Group, Softline Pastel is headquartered in Johannesburg, South Africa, with branches in both Cape Town and Durban. In addition, Pastel has over 3 500 channel and business partners within South Africa and is used by over 200 000 businesses around the world. Pastel's reputation as the trusted name in accounting and payroll software is reaffirmed by the fact that nine out of 10 accountants recommend Pastel. For more information, please visit https://www.pastelmybusiness.co.za.

Editorial contacts

Carolyn De Kock
Lingo Communications
(+27) 11 447 0321
carolyn@lingocom.co.za