Samsung Electronics SA has partnered with local music streaming service, Simfy Africa, to provide consumers with the tools they need to live the connected lifestyle.
The partnership will see consumers who purchase any of Samsung's wireless and Bluetooth audio products receive three months' free, unlimited access to the more than 20 million songs available on the Simfy Africa online music streaming service.
"Samsung wireless audio products combine innovative design with the latest technology features that provide an enhanced entertainment experience. The partnership with Simfy Africa takes this to the next level by giving customers access to the music they enjoy listening to, with one click, and at no charge," says Lance Berger, head of product marketing TV/AV at Samsung Electronics SA.
"This partnership is simply a win for the consumer music experience. Samsung wireless audio products make it easy to experience Simfy Africa, at home and on the go with the high quality sound output from our apps," says Davin Mole, CEO of Simfy Africa.
The companies say the special promotion has been running from 1 June, and will run to 31 May 2014, with the qualifying Samsung wireless and Bluetooth-enabled audio products including: home theatre systems, AirTrack speaker systems, Mini Components Systems and Bluetooth speakers.
To access this offer, consumers must go to the link found on the voucher, which is included inside their newly purchased Samsung audio product, and enter their unique voucher code on Simfy Africa's Web site.
"If you are new to the Simfy Africa experience, you can go into any store with Samsung brand ambassadors and they will show you how easy it is to use Simfy Africa with the Samsung audio devices," explains Ryan Birkin, chief business development officer for Simfy Africa.
"Consumers get really excited when they understand that the world's music really is available on Simfy Africa, no matter what your age or taste in music, and are always surprised at the long lost favourites they can find and listen to."
Adds Berger: "This partnership is about bringing consumers a new flavour of sound by combining the respective strengths of both companies - giving them a range of mobile music options through an innovative ecosystem."
"The Simfy Africa experience includes organising your favourite music through playlists, finding new favourites in the latest releases, sharing those playlists and songs with friends on Facebook and Twitter, downloading music using the offline mode to listen to songs without an Internet connection, and taking music with you on your smartphones or tablets through the Simfy app," explains Mole.
"There is no doubt that this partnership continues to demonstrate Samsung's commitment to providing consumers with strong value-added offerings through a combination of innovative hardware and leading content - ensuring an ecosystem that is lifestyle focused and enhances the user experience with our products," concludes Berger.
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