SAP stakes its claim on local CRM space

Leading global provider of enterprise software solutions SAP is pleased to announce its status as Platinum Partner for Customer Management World Africa 2006.

This exciting conference will introduce new and innovative strategies for the expected director-level delegates to take advantage of in their own scenarios, and reveal how to extract the maximum benefit from the systems underpinning competitive tactics.

Says Simon Carpenter, director of strategic initiatives at SAP Africa: "This conference will give attendees insight into differing views of the CRM market, all together at the same place. Ultimately, if each attendee takes just one idea away that they can implement at their own organisation and observe its benefits, the event will have been a success."

As the recognised global leader in the enterprise resource planning (ERP) sector, SAP is ideally positioned to adopt a similar position in the customer relationship management (CRM) space. In fact, in the South African market in particular, SAP CRM solutions have gained such momentum that research suggests it already leads this sector with the largest local CRM installed base.

The latest version (4.0) of the SAP CRM suite introduced capabilities at least matching and in many ways exceeding those of competitive solutions, and at the same time a strong market swing towards CRM accelerated this adoption rate dramatically. SAP plans to capitalise on this momentum and maintain its leadership of the sector through continuous development and by providing customers with the option of a reliable CRM partner committed to delivering the ROI they desire.

Customer Management World Africa is scheduled to run from 6 to 10 March 2006, and hosts an impressive list of speakers presenting their thoughts and experience. These speakers include Dr Stefan Schwarz, head of global customer relationship management at Vodafone, UK, as well as Nolo Letele, CEO of MultiChoice.

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Delegates attending the conference will be able to experience examples of effective loyalty programmes, and be exposed to customer-centred marketing models built on best practices and an unrelenting passion for innovation.

Customer retention has become the key driver behind many executive decisions, and the already competitive market in which you do business is being made even more challenging by the entry of a new breed of customers demanding that organisations create insightful approaches which are capable of delivering the best customer experience every time.

Says Carpenter: "As business software systems have evolved, business processes have become more and more standardised as these are based on best practices. When talking CRM we're talking the very stuff of innovation, and a successful CRM strategy will nurture these creative processes into true competitive advantage.

"I believe CRM is going to become increasingly critical, and in fact will probably turn into the application which underpins a competitive business. It's the fight for the customer that will be the battleground for business."

Join SAP at Customer Management World Africa 2006 to learn more about establishing the systems which will be needed in the even more competitive marketplace of the future. It isn't just about technology, but the enterprise-wide philosophy shift towards providing a better customer experience, and achieving real competitive advantage in the customer-centric business of tomorrow.