SAP Thailand targets SMEs

customer base, in particular in the small and medium enterprise (SME) market, The Nation reports.

It will also have a huge focus on selling mobility, customer relationship management (CRM), business intelligence (BI) and real-time analytics into its base and beyond. The company will also focus on a few new areas very actively, and should be able to help customers extend their use of SAP to become best-run businesses, said SAP Thailand's MD, Thomas Tom Zack.

With its key products, SAP Hana can leverage "in-memory" research to help utilise the huge amounts of data, combined with real-time interfaces to the core ERP systems to make sure the latest data is always at the fingertips of the executives, All VOIP News notes.

In the meantime, its Sybase SUP mobility and Afaria management can help clients deploy enterprise applications on a wide variety of devices easily, with security and manageability assured.

"We have launched a number of cloud computing services over the last two years. Thailand is not an early adopter of cloud offerings and is more conservative than other countries; however, it will happen slowly over the coming years. We have as well just announced our intention to acquire SuccessFactors, the leader in cloud-based HRM solutions, which will accelerate our move into this very fast-growing market segment," said Zack.