Business intelligence giant SAS Institute is to play host to leading global customer intelligence expert Phil Winters, in an exclusive business breakfast for customers and industry.
The second in its series of customer intelligence events, Winters will present to the audience on how to best maximise the return on your marketing investment by turning known customer data into actionable insights.
The event will be hosted in Johannesburg on 25 July at the Westcliff Hotel; there is no charge for admission.
The world-renowned customer intelligence expert is currently the Managing Senior Partner at CI Agenda Inc.
"Market forces are dictating that the face of marketing changes to meet the needs of the enterprise. In our experience, these changes are being driven by three main forces, namely increased marketing complexity, increased demand for marketing accountability and a major power shift to customers," says Gerrit van Wyngaard, Customer Intelligence at SAS Institute.
"It is with this that senior marketing executives and business need to reinvent their business models, centring these on the customer. But this is not something that has to be done in the dark; the reality is that there are technologies in the industry that can assist marketers in making better and smarter decisions that will have a positive impact on their customers."
The breakfast session will be broken into two segments, firstly an overview by Winters on the marketing lessons learnt by more than 300 companies across the globe, as well as a brief on "The mobile user, the bank teller, the fashion aficionado and the gambler" with case studies to support.
The second session, "Getting Started: Customer Intelligence Evolution Assessment", will be an interactive session where Winters will assist attendees in completing their own company assessment unpacking the gaps and the marketing diamonds already in your organisation. Those completing this session will receive a summary analysis from Winters on request.
"In short, to be effective you need to be able to harness the power of the customer information that is being made available to us through digital channels on a daily basis. It's a wonderful time to be a marketer - but to succeed you must act," ends Van Wyngaard.
To attend the breakfast or to receive a full agenda, please contact Lidia Fourie on +27 11 713 3514 or marketing@zaf.sas.com.
Share
SAS is the leader in business intelligence and analytical software and services. Customers at more than 44 000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world The Power to Know. Visit us at www.sas.com or www.sas.com/sa.
Editorial contacts