SAS Institute is seen as responsible by analysts for bringing a level of respectability to the data mining market with its products like Enterprise Miner. This is according to Herb Edelstein, a prominent analyst and president of Two Crows Corporation. Two Crows Corporation is a consulting firm specializing in knowledge discovery: the process of extracting information from data. Edelstein says that Enterprise Miner has had a positive effect on the market place.
"I think that the entrance of SAS Enterprise Miner into the data mining marketplace has legitimised data mining for many statisticians who were reluctant to approach it. I think that the success that Enterprise Miner has had not only reflects well on SAS Institute, but it is reflected in an increase in the market place for everyone," says Edelstein.
Market leaders in academia, banking and financial services, direct marketing, insurance, retail and telecommunications are among the 187-member SAS Institute Enterprise licensee list.
Deutsche Bank in Frankfurt, Germany, the world`s largest bank, uses SAS Enterprise Miner for customer segmentation, cross-selling and customer retention. "SAS Enterprise Miner has enabled us to build prototype models that are very efficient, as they are easy to fine tune," said Dr. Arnfried Ossen, of Deutsche Bank`s Data Mining Center of Competence. "We`ve been able to spend the time saved from actually building the models on implementing new models and discovering new information. We chose SAS Enterprise Miner because it contained the most complete set of data-mining methods."
Zurich Financial Services is one of the world`s leading providers of insurance and financial services. With headquarters in Zurich, Switzerland, the organization employs 68,000, operates in more than 50 countries, and includes Allied Dunbar, Eagle Star, Treadneedle and Zurich Insurance.
"Zurich Financial Services is using SAS software and SAS Enterprise Miner in our worldwide operations for customer knowledge management tasks such as analysis and predictive modeling," said Grant Miller, database marketing manager at Zurich Financial Services in the UK. "SAS Enterprise Miner in particular will enable us to improve the targeting of our offers, fine tune our product offering and therefore optimize business relationships with our customers. SAS Enterprise Miner complements the existing investment in our staff`s SAS software skills, and coupled with its GUI approach, improves the productivity of the team and streamlines the overall process."
Enterprise Miner has been rated by French software analysts Yphise as the best data-mining software two years in a row. Other awards for the software come from the 4th-international conference on Knowledge Discover and Data Mining in New York. SAS Institute`s sales of the software have averaged out to a sale every day.
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