SAS intros social media analytics

Business analytics vendor SAS Institute has introduced a tool called Social Media Analytics, writes IT World Canada.

The enterprise-level solution gathers both unstructured and structured data to provide businesses with insight, measurement and forecasting in the social media space.

Only 5% of the data in the world today is structured data, the other 95% is unstructured, says Jim Davis, senior vice-president and chief marketing officer at SAS. “The reality is that the unstructured data can make a very big difference in our business,” he said.

Ingram Micro has unveiled Business Intelligence Centre (BIC), a strategic service that provides IT channel partners in the US with the data, market intelligence and visibility they need to generate more business, expand their reach and achieve pinpoint accuracy in their marketing and sales efforts, states eChannelLine.

The Ingram Micro BIC is based on the company's database of seven years of transactional history for all their customers.

It uses SPSS analytical software, and Ingram Micro's own proprietary modelling, to facilitate customer and end-user profiling, lead generation, market performance and share analysis, primary market and customer research, as well as opportunity refresh and sales trending data.

Information Builders has released WebFocus 8, the latest version of its business intelligence application designed to provide data integrity, enhanced performance and advanced analytics, reports Computing.co.uk.

The company says it has improved the end-user personalisation for WebFocus 8, and tightened security for large-scale applications.

WebFocus 8 is the first BI platform on the market to incorporate data profiling, according to Information Builders, and has a fully integrated performance management framework.