SA`s largest IT retailer re-brands its computer chains

The Connection Group, South Africa`s largest IT retailer, will re-brand its 16 nationwide stores as Incredible Connection retail outlets by the end of March.

There are currently four retail chains operating within the JSE-listed Connection Group`s retail division, Connection Retail. In terms of the new strategy, three Software Connection stores, seven Computer Superstore outlets and the one Businessland store will be re-branded as Incredible Connection stores on 24 March.

The five Incredible Connection stores have been the star performers within Connection Retail, contributing the lion`s share of the turnover generated by the division in the past financial year.