SAS, the leader in business intelligence, has announced that Technology Marketing Corporation's (TMC) Customer Inter@ction Solutions magazine (www.cismag.com) has named SAS Marketing Automation as a recipient of a 2004 Product of the Year Award. Customer Inter@ction Solutions has been the leading publication in the CRM, call centre and teleservices industries since 1982T.
"Each year Customer Inter@ction Solutions magazine bestows its Product of the Year awards on companies that have demonstrated excellence in technological advancement and application refinements. SAS has demonstrated to the editors of Customer Inter@ction Solutions that its products or services have gone the extra mile to help improve both the customer experience and the ROI for the companies that use them," said Nadji Tehrani, Executive Group Publisher and Editor-in-Chief of Customer Inter@ction Solutions.
SAS Marketing Automation users can define target segments, prioritise selection rules, schedule and execute campaigns, and perform advanced analyses to predict the success of customer communications. Built on the new SAS9 Intelligence Platform, SAS Marketing Automation includes robust, integrated analytics, data management and business intelligence in an easy-to-use interface that empowers marketers to deliver communications that are targeted and tracked for maximum benefit.
Since it improves and supports a full range of marketing activities, SAS Marketing Automation leads to a better return on marketing investment and a healthier bottom line. Designed to function through an intuitive visual interface and built with the flexibility to take advantage of a company's existing infrastructure and systems, this solution is the most powerful, comprehensive marketing automation offering available.
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Celebrating more than 30 years as a leading publisher, Technology Marketing Corporation (TMC) publishes Customer Inter@ction Solutions, and Internet Telephony magazines, and the online publications, TMCnet.com, Planet PDA Magazine, Alternative Power and BiometriTech. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMC produces The VOIP Developer Conference and The Global Call Centre Outsourcing Summit. TMC offers live and online certification programs through TMC University. TMCnet.com publishes more than 25 online newsletters. Visit www.tmcnet.com for details.
SAS
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 40 000 sites - including 96 of the top 100 companies on the Fortune Global 500 - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organisations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know. Visit us at www.sas.com.