SAS retains its commanding lead in the advanced and predictive analytics market, according to IDC's Worldwide Advanced and Predictive Analytics Software 2014-2018 Forecast and 2013 Vendor Shares report. Since IDC began tracking advanced analytics in 1997, SAS has held superior share and demonstrated continued growth.
IDC identified SAS as the top supplier, owning 35.4% market share of the 2013 advanced and predictive analytics market, more than twice that of the next-closest competitor. In addition, the IDC report ranked SAS among the top five providers with the highest growth rates in advanced and predictive analytics software.
IDC's research (doc #249054) reflects SAS' rich portfolio of analytic solutions and commitment to customer service, said Jim Davis, SAS senior VP and chief marketing officer.
"Every organisation stands to benefit from analysing its big data," Davis said. "Our analytic solutions empower businesses with countless insights about how to predict fraud, increase customer loyalty and reduce costs, just to name a few applications. The IDC vendor share report validates the work we've been doing to create the most innovative analytics solutions on the market."
To learn how to maximise the value of analytics, improve decision-making and develop a stronger analytics-based culture in your organisation, please read The Analytics Mandate, a report from MIT Sloan Management Review and SAS that includes 30 executive interviews and a global survey of more than 2 000 executives.
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