SAS, the leader in business intelligence, recently announced plans for the release of a new assessment service offering based on its patent-pending Information Evolution Model (IEM). This model enables organisations to objectively evaluate their use of information resources and accurately lay out a roadmap for improvements that optimise business returns.
"Companies that leverage their information assets can best understand their business, their markets and their competitors. By using the Information Evolution Model to optimise their core processes and capitalise on new market opportunities, intelligent companies can create distinct strategic advantage over their competitors," said Jim Davis, senior vice-president and chief marketing officer at SAS.
The IEM, submitted to the US Patent and Trademark Office under the title of "Enterprise Information Evolution Analysis System and Method," describes how well a company manages and utilises information as a strategic corporate asset.
It then allows the company to determine its performance against a five-level evolutionary continuum that ranges from a purely operational focus at the low end, to performance that leverages information to produce continuous innovation at the high end. By understanding and following the IEM, companies can gain insight to better align strategies and identify critical relationships and gaps along four key company dimensions - people, process, culture and infrastructure. By understanding and improving alignment in these critical dimensions, companies can maximise the value and impact of information as a strategic corporate asset to gain competitive advantage.
"Intel is focused on providing users access to valuable information, and SAS's IEM gives them an entirely new paradigm with which to improve the use of corporate data," said Doug Busch, vice-president of information technology and chief information officer for Intel Corporation. "SAS has pioneered an important new maturity model that a CIO can use to evaluate where their enterprise stands in the use of information and how to plot a more effective course ahead."
SAS also announced its intent to use the IEM as a core concept to help customers improve their strategic use of information. The Information Evolution Assessment, a consulting service from SAS, will be offered globally, beginning in 2004.
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SAS is a market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 40 000 sites - including 90% of the Fortune 500 - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organisations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For more than 25 years, SAS has been giving customers around the world The Power to Know.
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