Seagate Software has appointed SDD a full distributor of its products following a three-year stint as sub-distributor.
The deal effectively allows for SDD to acquire product directly from Seagate Software at distribution prices, making it a more competitive force in the channel.
Inthiaz Cassimjee, sales manager at Seagate Software, says: "Having obtained full distributor status, SDD merits the investment of Seagate Software`s time and effort in training technical and sales staff to adequately sell and support our Business Intelligence (BI) range. SDD will also be perceived in the marketing place as being a fully-fledged distributor of BI product."
"During its sub-distribution days, SDD`s primary sales emanated from Seagate Crystal Reports," says Cassimjee. "As a result of the appointment we have been focusing on developing the skills level at SDD across all our Business Intelligence (BI) offerings. This will allow SDD to support a varied reseller base.
"We are one of the largest distributors in South Africa and reach a vast breadth of the reseller community. Combined with our professional approach and focus on delivering to customer requirements, we met the expectations of Seagate Software," says Walter de Meyer, product manager at SDD. He says SDD is more amenable to support innovative marketing campaigns that create mind share among potential customers.
SDD customers will now receive improved pricing and stock availability while the dissemination of information will be improved along with in-house technical expertise. Faster access to Seagate Software marketing and sales initiatives should assist the company in marketing Seagate Software`s range of BI offering and the availability of complementary products, such as Microsoft`s Visual Basic, will mean SDD can provide a turnkey BI solution.
"As the official distributor of Seagate Software, we will be the first line of support to their customers and will escalate more involved support issues to Seagate Software directly, or its partners," says de Meyer. "Strategic bundles are key to present complementary product relationships, such as with Seagate Crystal Reports and Visual Basic. This is a common occurrence and the frequency of these bundles depends on the take up of such offers," he concludes.
Share
