The local distributor of Philips monitors, Siltek Distribution Dynamics (SDD), has launched what it has dubbed a no-nonsense incentive scheme to dealers and value-added resellers which it expects will substantially boost sales of one of its best kept secrets: Philips monitors.Bruce Byrne, Philips dealer account manager at SDD, says the Dutch company has traditionally focussed its efforts on supplying the entire channel. "That all changed recently and this was best seen in the appointment of SDD as local distributor," he says. The new incentive scheme as another phase in SDD`s programme to raise awareness of Philips monitors. "The idea is not to offer incentives coupled to unrealistic or unachievable yearly sales targets, but to provide immediate benefit in the form of rebates," he says. The company is offering a sliding scale of rebates - based on specific models."The rebate is cumulative and payable at the end of each quarter," explains Byrne. "And the top dealer for 1998, judged by percentage improvement on figures achieved up until 15th February this year will be given a weekend for two away at an exotic resort."
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