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See the bigger picture with LG`s 44-inch DLP rear-projection TV

LG Electronics has brought the latest in digital screen technology to SA, with the launch of its first Digital Light Processing (DLP) projection TV screen.

The RL-44SZ20RD DLP rear-projection screen uses a single chip named DMD (Digital Micromirror Device). The chip has 1,3 million mirrors and reflects the image for each pixel on the screen.

These tiny mirrors switch on and off up to 5,000 times a second enabling a clear, sharp picture that no CRT or PDP can generate. With this technology, the screen produces the ultimate in screen quality with superior contrast and brightness and an extremely wide viewing angle.

"The DLP screen is suitable for both video and data. It is already enabled for high-definition digital TV signals and is ready for games, making it a true all-rounder in the large screen television stakes," said Mr. H.B. Lim, Audio Video Product Manager LG Electronics South Africa.

The technological innovation of DMD also means a reduction in the number of component parts and the size of the cabinet required compared to a standard LCD or CRT projection TV. This innovative mix of technology and design saw the RL-44SZ20RD win the prestigious Red Dot design award.

"The TV has a 44-inch screen but is just over 13-inches deep, less than a standard 14-inch CRT television," said Lim.

"In addition, it also weighs only 33kg, making it easy to move and install and suitable for table-tops and desktops without needing any special reinforcement."

Lim explained that the use of DMD also has benefits for screen longevity. "One of the major advantages of the DLP screen technology is that there is no phosphor burn to the screen, lengthening its life expectancy to decades as opposed to years with CRT or LCD screens," he said.

The combination of sharp, high definition images, long life and a slim, attractive design will change the public`s perception of what a television should be.

The slim-line screen set in a sleek aluminium frame, offers crisp picture quality with impressive Dolby Virtual surround sound to match. The 100Hz display provides a perfect picture platform for the ultimate wide-screen home cinema experience.

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Casey Monteiro
Fleishman Hillard
(011) 548 2000
monteiroc@fleishman.co.za