According to leading analysts Patricia Seybold Group, customer intelligence is the brains behind customer relationship management (CRM). But how does the modern company incorporate customer intelligence into CRM in the most effective way?
These, and other, questions will be answered at a series of breakfast briefings on the role of business intelligence in (CRM) to be hosted by e-Business Intelligence vendor Business Objects in September. The seminars, in Johannesburg on 19 September and Cape Town on 20 September, will be jointly hosted by Dimension Data, Bytes Technology Group and KPMG.
Presented by Paul Clark of Business Objects, the sessions will explore and explain the use of business intelligence to unlock value from a CRM strategy. The seminar will also look at the role played and value added by business intelligence in three key parts of company interaction with customers, known as the "ABCs of CRM": Acquiring new customers; Building valuable relationships with them; and Caring for them.
For more information contact Wendy on: 884- 6408 production@soapboxstudio.co.za
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Business Objects is the world`s leading provider of business intelligence (BI) solutions. Business intelligence lets organisations access, analyse, and share information internally with employees and externally with customers, suppliers, and partners. It helps organisations improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings.
The company`s products include BusinessObjects 2000, the industry`s leading integrated business intelligence toolset and platform; and BusinessObjects Analytics, an integrated suite of enterprise analytic applications.
Business Objects pioneered the modern BI industry in 1990 by inventing a patented "semantic layer" that insulates users from the complexity of databases. In 1995, the company was first to focus on enterprise-scale BI deployments and today supports customers with more than 20 000 users. The company moved aggressively to the Internet in 1997 by pioneering the market for BI extranets, a market that it continues to lead today. In 2000, the company delivered the industry`s first interactive mobile BI solution. Today, Business Objects continues to innovate, creating and delivering a unique vision for enterprise analytic applications.
Business Objects has more than 13 000 customers in over 80 countries. The company`s stock is publicly traded under the ticker symbols Nasdaq: BOBJ and Euronext Paris (Sicovam code 12074). It is included in the SBF 120 and IT CAC 50 French stock market indexes. Business Objects can be reached at 408-953-6000 and www.businessobjects.com http://www.businessobjects.com/
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