System integrator arvato Systems and Software AG announced their partnership. With a shared solution portfolio based on products and services from both companies, the perfect toolset to meet the challenges of the digital age is now available. Digital commerce in the future will be defined by new business models - such as personalised, individual customer communications, cross platform management of IT systems and real-time access to goods and inventory - and these new business models are at the very heart of the joint solution portfolio.
Increasing digitalisation has led to a state of upheaval in the retail sector. Consumers and businesses are changing their purchasing behaviour while at the same time competitive pressure is increasing. Essential building blocks for the viability of retail businesses in the future will include integration of inventory and enterprise resource planning systems, management of product and customer master data, cross-channel harmonisation of processes and the provision of relevant information in real time.
To address these requirements, arvato Systems and Software AG offer a joint solution, available today, based on aroma, the arvato Order Management System and the Software AG's Digital Business Platform. aroma connects the data, systems and process needed to manage the customer relationship across all touch points and shopping platforms; online and offline, in-store, on the Web, on mobile devices, in social networks and even print media.
The Software AG Digital Business Platform enables the implementation of integration requirements and real-time applications. In this way, historic data can be correlated with incoming updated information such as location, purchases and Web site visits, so offering the end customer an individually tailored shopping experience. The ability to access goods and inventory information in real time means that goods purchased online can be delivered within a few hours.
"With the arvato Systems partnership our business customers get much more than a solution for digital commerce, offering the end customer a unique shopping experience", says Diana Lee, Vice President Regional Partner Management at Software AG. "They also raise their competitive level by using cross and up-selling potential to increase income and profitability."
"We are delighted to join forces with Software AG in Enterprise Application Integration, and to be able to provide our customers with an even more extensive integration portfolio," adds Axel Mattern, Director of arvato Systems, "We are now able to offer a complete solution to help our customers in retail to become masters of their digital transformation."
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