ESET, one of the world's longest-established IT security specialists, has been enjoying exceptional success in recent years.
The company was established in 1992, but its founders started developing some of the world's first antivirus solutions back in 1987. This strong track record - and equally strong brand recognition among IT-savvy customers - is fuelling long-term success.
According to consultants Deloitte, ESET has grown by 274% in just the last five years. Offering a full range of business and consumer products, 48% of ESET's customers are businesses: millions of business users worldwide now rely on ESET to secure their data, IT systems and corporate networks.
According to market analysts IDC, ESET is currently the second-largest player in the corporate antimalware market. Furthermore, IDC predicts that growth in the business market for endpoint security will outstrip growth in the consumer segment in 2013-2018 (6.3% vs. 4.2% CAGR). ESET is poised to make the most of this growth with a completely new range of business products whose features will widen its appeal among corporate customers large and small. The new products will launch in Q1 2015, and ESET is now looking for more resellers to help it expand further.
At the heart of ESET's successful growth is its dynamic sales model: the vast majority of its sales are through resellers. And with more than 25 years of experience working with them, ESET understands the needs of its sales partners.
Tailored for customers - and partners
ESET's first rule is to share the fruits of its success: its successful sales partners qualify for exceptional margins. ESET's reputation is an acknowledged sector leader, and the huge growth of digital technology in the corporate sphere means there is significant, and growing, demand.
ESET also understands that sales partners need comprehensive support to sell what are technologically sophisticated products. It doesn't expect its partners to have extensive in-house technical IT expertise: ESET already has that, and shares it willingly with partners. In addition, it provides sector-specific marketing, sales and training support, as well as co-marketing and co-financing activities. Sales administration is simple and sales costs are minimised.
This approach means that ESET enjoys long-term, stable relationships with its successful sales partners.
Just as importantly, ESET's products are technically excellent and user-friendly. Its products lead the industry in proactive threat detection and have a host of awards to prove it.
For instance, ESET technology has won 86 straight VB100 awards - an internationally recognised standard for detection of 'in the wild' digital threats - over more than a decade. That's more VB100 awards, and over a longer time span, than any other IT security vendor. ESET also boasts a long list of accolades from AV-Comparatives, AV Test and a host of other independent testing organisations - testament to the consistently high performance of its products across all platforms.
ESET also consistent wins user and industry awards.
It was recognised as "Hersteller des Jahres 2013" (Manufacturer of the Year) by CRN, a renowned professional magazine for ICT sector retailers in Germany in the category of IT security.
ESET is the current leader in the Security Software Consumer Satisfaction Survey conducted by the Kadokawa ASCII General Research Institute in Japan - and position it has held for three years running.
In November 2012, ESET won the PCMag Consumer Recommended award in its inaugural year for security suites and stand-alone antivirus products, based on feedback from around 25 million users worldwide that showed ESET was the most recommended company in the market.
Mobile users also applaud ESET's consumer products. They've voted to make ESET Mobile Security (over 1 million installs) a top-rated app on the Google Play Store, with a score of 4.6/5 from 198 343 users.
ESET's technical prowess and worldwide fan base among IT users translates into an equally loyal following among sales partners:
* "Cooperation with ESET has always been on a high professional level, with great communication and support. ESET makes products that cover the complete software environment, are fine-tuned to the last detail and work without so much as the smallest glitch.
* What makes ESET stand apart from others is the friendly approach, innovative technologies, and numerous, often unexpected, benefits, such as the great partner meetings and immaculate marketing materials, to mention a few."
Rudolf Moln'ar, TS Creo s.r.o. , 15 years using ESET solutions
* "Why ESET? Give me one good reason why not. ESET solutions are outstanding, fast, problem-free - and most of all, they work!
* ESET is all about its people. I am very glad that for many years now I regularly meet and communicate with the same folks, who have over the years become friends.
* I know that when I need anything and call or send an e-mail, there is always someone who answers or sends a prompt reply.
* I know that for us, the ESET partners, they will go out of the way and do more than the industry standard."
Jozef Lap'in, HAI, spol. s r.o., 11 years using ESET solutions
* "ESET develops and offers leading-edge security solutions and continually builds and expands its reseller network by hand-picking reliable distributors for its products.
* The ESET Partnership Program, dedicated marketing support and technical education for distributors - these are long-standing well-established processes that make ESET the market leader. We are proud to be part of the company in providing comprehensive customer care to our clients, at the level where we are able to give them exactly the solution they are looking for, can guarantee the highest quality of protection, and above all provide the specialised security they require."
Anita Kyselicov'a & L'ubos Fuksa, FUKY spol. s r.o., 10 years relying on ESET
Selling other companies' products isn't easy. To be successful long-term, partners know they need to provide exceptional products and aspire to be a hero to their customers. With decades of experience working with partners, ESET knows this too. It has built an established brand, trusted worldwide, through market-leading products and outstanding support. As it gears up to grow even further, its partners have the tools they need to do the job.
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