Picture this. It is 17h50, you promised your client that proposal by 18h00 and you are not sure where to get the company logo at this hour for the front cover. No problem, you remember receiving it once on another document so you cut and paste and insert on your front cover.
You press 'print' but a warning comes up on the screen that the colour laser is out of yellow ink. The store cupboard has been locked and you are out of time. You go ahead and print anyway, the yellow on your logo prints in faded stripes. Oh well, who is going to notice? It looks like your logo, mostly, and better to get the document out on time than worry about something as small as a logo...
Your brand or corporate identity is one of the largest investments you can make. The management of this brand identity is as important to the running of an organisation as the finance and human resources departments. If your company's corporate identity guidelines are not adhered to, all the investment put on building the brand is wasted and the integrity of your brand is damaged.
Most companies are careful when they print large documents and long print runs. Often the risk of brand attrition in the printing of short runs is underestimated. Short print runs do pose a problem to brand consistency and integrity, which often starts off slowly but, if left unchecked, soon permeates the whole organisation.
Here are a few potential problems. Firstly, documents are often printed on the nearest desktop laser printer which may not have the correct colour consistency to meet your brand guidelines. Secondly, staff may not have the skill or the inclination to ensure all communication is uniform. Lastly, as in the opening example, time is often of the essence and documents are printed in a hurry with the end result in mind rather than your brand. As a result, brand attrition occurs, the brand is diluted and ultimately there is a loss in revenue due to decreased market trust.
How do you protect the investment you have made in your brand? You need a customer-focused and quality-conscious partner in the printing business who has the equipment to manage colour well. The Siya Phambili Stationery and Print team gets alive to your deadline and assists you to deliver documents that imprint your brand - on time.
Siya Phambili is situated at the Dimension Data Campus in Bryanston which makes us a centralised hub for all tenants to send their client-facing documents for printing. We are a 100% black female-owned company with a BEE rating equivalent to level two. Our services are also open to customers outside The Campus.
Let Siya Phambili be your service provider of choice to ensure you reap the rewards of the investment you have made in your brand.
Siya Phambili - Conveniently yours. Let us serve you! Web http://www.siyaphambilionline.com
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