SMEs increase iPad take-up

PR Newswire reports.

According to the findings, iPad usage has nearly quadrupled among the SME market over the past year, growing from 9% in 2010 to 34% in 2011, indicating that the iPad is the fastest growing technology among the SME market.

In addition, since the iPad's launch in April 2010, familiarity with the product has reached incredibly high levels in its less than two-year lifespan with 75% of SME owners reporting now being "very or somewhat familiar" with the device.

According to MSPmentor, survey data shows that the average SME using iPads has existed for an average of 28 years and reports $9.2 million in annual sales. A pretty respectable customer base.

The survey results give good insight into where SMEs are headed with their technology investments. Productivity and efficiency, which used to be the central benefits of technology, are now declining in importance compared to accessibility. It has become more crucial that business owners have access to their business information and data, anytime and anywhere. Survey results demonstrate that smartphones and cloud computing, as well as the iPad, are all part of this change in SME technology priorities and are experiencing significant growth as a result of that need.