Softline ACCPAC announces Simply Webstore

Softline ACCPAC has announced the availability of Simply Webstore, a complete business-to-everyone (B2E) e-commerce solution.

Created in conjunction with Macromedia solution service provider, Fusion Reactor, Simply Webstore offers an easy and affordably way to create an effective Web store that integrates with back-office accounting systems and adapts to the way business is run.

Ann Cumming, product marketing manager at Softline ACCPAC, says Simply Webstore is a complete Web store solution that integrates closely and easily with ACCPAC's Simply Accounting. "The package provides businesses with powerful business-to-business (B2B) and business-to-consumer (B2C) e-commerce capabilities in a single, user-friendly B2E solution.

"Integrating Webstore with Simply Accounting saves users money and time with the two-way data integration. Webstore goes beyond simply allowing users to maintain their inventory item data in one location as its integration allows for the maintenance of business data centrally and automatically updates the Web store when changes are made to back-office data."

Grant Jackson, director at Fusion Reactor, says Simply Webstore adapts to the way users' businesses are run, enabling them to extend and evolve their businesses into an e-business without having to reinvent the business practices that have served for years. "The system understands unique business relationships maintained with clients, including payment terms and special pricing," he says.

"This means users have control over which categories and items will be made available in a Web store and which customers will have access to them."

Softline ACCPAC and Fusion Reactor fully investigated best e-commerce practices when developing the product and this has led to the introduction of what is possibly the first fully operational and comprehensive e-business software package in the market.

"The past pitfalls of e-commerce have been eliminated," says Cummings. "Users will also experience considerable total cost of ownership benefits to the initial outlay as using Webstore lowers transaction costs, enables improved customer service and reduces technology maintenance costs."

The product also offers Web store management features, which enable users to present their business on the Web, in a format preferable to them, safely and securely. "The many different Web store templates and themes included in Simply Webstore make it easy to create a Web store that fits the company image.

"However, the Simply Webstore's offerings don't stop at look and feel and, using its integration capabilities, users can present current inventory items in new categories with additional expanded descriptions in the Web store without sacrificing data integrity."

Jackson says that perhaps the most attractive feature to Simply Webstore is the ease-of-use experienced by the online customer. "Business can illustrate their products and services more meticulously and provide an interactive experience that will increase online sales.

"The navigation elements of the Simply Webstore Web store, including full search and help functionality, allow customers to intuitively find the items they need and they will have access to the site 24 hours a day, 365 days a year. This means the doors to the business never have to close," he says.