Softline Accpac releases Sage CRM v7.1

Issued by Watt Communications: for Sage Enterprise

Johannesburg, 27 Jun 2011

Softline Accpac, part of Sage Group, announced the availability of Sage CRM v7.1 for small and midsize businesses, anchored by the new iPhone, social media and Sage E-Marketing integrations.

“Sage CRM v7.1 is available for on-premises or hosted deployments in the cloud and as a component of Sage ERP Accpac suites,” says Jeremy Waterman, Managing Director of Softline Accpac.

"Sage CRM gives businesses the freedom to choose how, where and when they manage critical customer information," says Waterman. "Secure access on desktops, mobile devices and the Web, along with extended Sage connected services functionality, help users work with data in whichever manner best suits them."

There are quite a few new enhancements built into Sage CRM v7.1:

* Sage E-Marketing for Sage CRM is a subscription-based connected service for managing e-mail marketing campaigns. The simple controls help users execute campaigns quickly with over 90 professional templates, Web forms for collecting recipient feedback, automation for managing drip marketing campaigns with multiple e-mails, and a results tab for identifying the most qualified prospects based on open and click-through metrics.
* iPhone integrations allow Sage CRM users to access and update real-time customer information, view support tickets and manage sales opportunities while on the go.
* Interactive dashboards help Sage CRM users manage key accounts and priority tasks from a single screen, and include new visual report charts for at-a-glance business insight.
* Twitter and LinkedIn integrations empower users to monitor social media channels and engage with customers and prospects from within Sage CRM.
* Real-time Microsoft Exchange synchronisation provides a seamless calendar management experience and a single location for managing and adding additional users.

Sage CRM equips businesses with the tools they need to find new customers, close sales faster and build lasting, more profitable relationships across all channels, says Waterman. “Interactive, role-based dashboards help users customise data views, graphical reports provide at-a-glance business insight, mobile device compatibility allows on-the-go data access, and integration with scalable Sage ERP solutions provides a 360-degree view of customer activity.”

For more information, visit http://www.accpac.co.za/.

Softline Accpac

Softline Accpac is a provider of business management solutions, including financial, distribution, service management, retail, warehouse management, manufacturing and CRM to the mid-range market. Accpac solutions are delivered to 130 countries exclusively through a global network of solution providers, including over 150 throughout Africa. Softline Accpac's product line includes: Accpac ERP, Accpac CRM, Accpac RMS, Service Manager and Accpac Insight. Softline Accpac also distributes Sage SalesLogix, Sage Geode and Sage ERP X3, a full-service enterprise management software system for mid-to-large businesses. With a choice of languages, currencies, enterprises, locations and legislations, Sage ERP X3 offers an efficient, multi-company solution.

Softline

Softline is a leading provider of accounting, payroll, CRM and ERP software solutions to small, medium and large sized companies. Founded in 1988 by Ivan Epstein, Alan Osrin and Steven Cohen, Softline was established during the formative years of the software industry and listed on the JSE Securities Exchange South Africa in February 1997. Softline expanded to establish a strong position within its area of focus in South Africa and Australia. Focused on the development of accounting, payroll, CRM and ERP software solutions, Softline has a 20-year track record as a market leader. The group has a broad range of products offering users a variety of software solutions to run their businesses efficiently. Softline's leading brands include Softline Accpac, Softline Pastel (Accounting and Payroll) and Softline VIP. The combination of the group's product offerings provide Softline customers with comprehensive, well-branded accounting, payroll, CRM and ERP software solutions. In November 2003, Softline was acquired by the Sage Group, a FTSE 100 company. The software group includes market-leading businesses throughout the United Kingdom, Europe, North America, South Africa and Australia, supplying business software to the small, medium and large sized business community. Softline has a solid track record of profitability and cash generation. The group delivers quality accounting, payroll, CRM and ERP software solutions that improve the efficiencies of businesses around the world.

The Sage Group

The Sage Group is a leading global supplier of business management software and related products and services, principally for small to medium-sized enterprises. Formed in 1981, Sage was floated on the London Stock Exchange in 1989. Sage has 6.3 million customers and 13 400 employees worldwide. It operates in over 24 countries covering the UK, Europe, North America, South Africa, Australia, India and China. For further information, please visit http://www.sage.com.

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Softline Accpac releases Sage CRM v7.1

Featuring Sage E-Marketing, iPhone and social media integrations.