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  • Softstart tenant launches Memio Private at US DEMOfall 2005 conference

Softstart tenant launches Memio Private at US DEMOfall 2005 conference

Johannesburg, 21 Sep 2005

Memio Software, a tenant of the Softstart ICT Incubator in Tshwane, officially unveiled its revolutionary new story technology tool, Memio Private, at DEMOfall 2005 on 19 September 2005, one of the world's premier forums for new technology innovations.

The event runs from 19 to 21 September at the Hyatt Huntington Beach in Los Angeles, California.

Memio Software invented the radical new story technology that builds on an ancient insight: storytelling is a wonderful way to help people make sense of their world.

Memio's first product is Memio Private. It records and reveals the links between documents, people, events and other real-world entities.

More specifically, Memio is built around a key invention: that these links and events must be recorded and shown as stories. This is the core of the Memio vision: automatic story writing coupled with an intuitive story reading interface. Added to the context of each story are other context-rich utilities, including desktop search, a similar document finder, and a side-by-side document viewer.

"Memio layers on new context that enhances the informational value of a document so that it is easier for us to quickly find what we're looking for among our increasingly overloaded drives." said Chris Shipley, Executive Producer, DEMOfall 2005. "This unique approach is tremendously innovative."

Throughout its 15-year history, DEMO has hosted over 1 000 companies that have launched the technologies of the future, many of which now serve as standards in today's digital universe. With its unrivalled reputation for attracting technology's best and brightest, DEMO has become a priority event for executives, media and investors, all of whom expect DEMO to provide a glimpse of the products of the future.

"It is an honour to be selected to participate in this exclusive event," said Ben Zaaiman, CEO of Memio Software. "We believe that this powerful consumer application will become a must-have utility for anyone who works with large numbers of documents, interacts with many people, and has to juggle a busy calendar."

Pricing and availability

An unlimited first Beta version of Memio Private is currently available at www.memio.net for free download. The first Beta supports Windows XP and Windows 2000, and MS Office 2003. A main focus of the company in the coming months is Beta testing of the product, as well as the rapid expansion of the environments and applications to be covered.

In version 1.0, which is planned for Winter 2005, Memio Private will remain available for free, but will be limited to the display of the most recent three months of history. Memio Private will be augmented by Memio Pro which will contain no limitations, and will cost $39.95 per user.

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Memio Software

Memio Software (Proprietary) Limited was founded in 2004 with the vision of helping people make sense of their world by revealing the stories behind the content in their environment. Memio plans to open its international headquarters in the US by winter 2005, while maintaining the bulk of its development activities in Pretoria, South Africa. For more information on Memio Software, visit www.memio.net.

Softstart

Softstart assists early stage ICT entrepreneurs with mentoring and support in the strategy and practice of growing a sustainable business. Softstart improves enterprise performance, enhances profitability and growth, and offers technology and management support to South African SMMEs to enable them to develop their innovations to full commercial potential. Softstart is supported by the GODISA Trust of the Departments of Science and Technology and Trade and Industry and its founders include inter alia, the CSIR, University of Pretoria and the Tshwane University of Technology.

Editorial contacts

Ben Zaaiman
Softstart
083 448 4336
ben@memio.net
Nicoli Koorbanally
SoftstartBTI
(012) 349 2355
nicoli@softstart.co.za