Software AG will be hosting an executive lunch and wine tasting event, taking place on 16 April at Asara Wine Farm. The theme of the event is one of the fastest-growing trends in business: the digital evolution of customer experience management (CEM). Software AG invites business decision-makers to attend the event to learn how their businesses can use advanced customer behaviour monitoring, coupled with streaming big data and analytics to understand their customers' profiles and buying experience more accurately.
The new era of CEM opens up a world of possibilities for South African businesses to become more relevant to their customers through better informed and targeted marketing, enabled by the use of insightful IT. Businesses can gain clarity and awareness into their complex customer base and become digital-first competitors with the ability to push real-time, value-added customer offerings and services, based on preferences.
This means businesses are able to target customers in real-time with the right promotion to increase the rate of future purchases. Utilising advanced CEM also creates increased business revenue and improved customer satisfaction, resulting in unprecedented brand loyalty.
During this session with Software AG, insight will be shared into how some of the world's leading retail, insurance, financial services and telecommunication brands have addressed new customer challenges. Case studies will be shared to showcase how these brands have embraced the opportunity of CEM, through data and analytics.
Software AG has opened this event to all executive-level professionals and decision-makers in South Africa, and invites businesses to join the conversation. Businesses that would like to attend should RSVP to http://www.veltievents.com/SoftwareAG/index.html.
Please include any special dietary requirements.
Date: Thursday, 16 April 2015
Time: 10:30 for 11am
Venue: Asara Wine Farm, Polkadraai Road, Cape Town
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