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Software AG Publishes 'The Digital Enterprise' - how 22 enterprises are profiting from the digital revolution

The Digital Enterprise is a thought-provoking book which takes the reader through real life examples of the digital transformation facing every organisation today.

Johannesburg, 06 Feb 2014
Karl-Heinz Streibich.
Karl-Heinz Streibich.

Software AG announced the publication of "The Digital Enterprise: The Moves and Motives of the Digital Leaders", a tour-de-force introduction to CEO Karl-Heinz Streibich's vision of the impact digital transformation is having across all industries, supported by over 20 examples from companies around the globe.

All of the case studies from the book demonstrate how yesterday's IT-driven environment has shifted to a new way of working, living and playing*. The foreword is written by Marc Benioff, chairman and CEO of, and the book is narrated by industry luminary Vinnie Mirchandani.

"Our book is intended to trigger thought and transformation," said Karl-Heinz Streibich. "Digital is a life change event for any company. Digitisation is becoming the strategic competitive factor for every industry. The industry examples you will find in the book were my inspiration for starting this project, and I hope will be your inspiration in changing your enterprise into a digital enterprise or your public institution into a digital public institution."

Everything is becoming digital

The book is divided into three parts. In the first, Streibich introduces the digital enterprise and the digital society. He highlights the converging technologies such as machine-to-machine (M2M) communication, smart mobile devices, the Internet of Things and phenomenon of globally connected big data to demonstrate why every business needs to become a digital enterprise in order to differentiate their offering and beat the competition.

The Digital Enterprise today

Practical examples of the journey to the digital enterprise are detailed in part two. Major corporations from many industries explain how they are using social, mobile, analytical, cloud computing, crowdsourcing, 3D visualisation tools and sophisticated digital security technologies to build new business models.

What's next?

Part three takes a step into the future with a look at how the current landscape will continue to evolve, and as the next generation of technology changes already on the horizon, that could change the world for the better.

"The Digital Enterprise" is available at -
All earnings will be donated to the Software AG Foundation in Germany:
More information can also be found at:
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The Digital Enterprisefeatures:

The Digital Enterprise: The Moves and Motives of the Digital Leaders.
The Digital Enterprise: The Moves and Motives of the Digital Leaders.

* Acatech (German National Academy of Science and Engineering): President Prof Dr Henning Kagermann explores the wide range of stakeholders involved in the transformation to a digital enterprise.
* Accenture: Senior Managing Director for Austria, Switzerland and Germany Frank Riemensperger explains why the best businesses must develop a "digital vision".
* Allianz Group: CIO Dr Ralf Schneider on balancing the opportunities and risk generated by massive volumes of customer and product data.
* BBVA SA: CTO Ram'on Laguna on rapidly scaling technology to implement the goal of becoming a Tier-1 global investment bank.
* Coca-Cola Enterprises: CIO Esat Sezer look at how cloud computing will drive the next generation of productivities.
* Daimler: CIO Dr Michael Gorriz and Information technologist Dr Kai Holzweissig on driving the digital enterprise with linked data.
* Datev: CEO Prof Dieter Kempf examines bringing industrial level IT security to small and medium-sized businesses.
* DB Systel: Chairman of the Board Detlef Exner on how German railways are addressing a new generation of digital customers.
* Deutsche Telekom: CEO of T-Systems and Deutsche Telekom Board Member Reinhard Clemens explains why traditional network providers can - and must - develop mew business models.
* DFKI (German Research Center for Artificial Intelligence): CEO Prof Dr Wolfgang Wahlster on how semantic product memories promise to reshape how products are manufactured, shipped, sold, consumed, traced and recycled.
* Echo Entertainment: CTO Rob James details how technology-enabled innovation can better address their VIP customers.
* General Electric: Global technology director William Ruh on how 50 billion interconnected machines will drive the industrial Internet revolution.
* Hubert Burda Media: CEO Dr Paul-Bernhard Kallen looks at turning a German magazine company into an enterprise for entrepreneurs.
* MAPFRE: CTO Jos'e Manuel Inchausti P'erez discusses how satellites have transformed their business and helps create more agile services.
* Nissan: CIO Celso Guitoko describes how to design "smarter" products.
* Qualcomm: CIO Norm Fjeldheim speaks of how to provide highly personalised and contextualised customer experiences.
* Siemens: Member of the Board Prof Dr Siegfried Russwurm on how the fourth industrial revolution will create a paradigm shift in required workforce qualifications.
* Staedel Museum: Director Max Hollein on how a digital visit to the museum is a sensual experience.
* Standard Chartered: CIO Jan Verplancke details the roll-out of mobile banking across several continents.
* Statoil ASA: Vice-President Magne Fransten on safety through technology in harsh operating environments.
* Technische Universitaet Darmstadt: Chairman, Information Systems faculty Prof Dr Peter Buxmann looks at new risk scenarios and enabling new business models.
* TUI InfoTec: CEO Heinz Kreuzer on using social media, real-time analytics, big data and mobile devices to create a more enjoyable customer experience.


Software AG

Software AG (Frankfurt TecDAX: SOW) helps organisations achieve their business objectives faster. The company's big data, integration and business process technologies enable customers to drive operational efficiency, modernise their systems and optimise processes for smarter decisions and better service. Building on over 40 years of customer-centric innovation, the company is ranked as a "leader" in 15 market categories, fuelled by core product families Adabas and Natural, ARIS, Terracotta, webMethods, Alfabet and Apama. Software AG has more than 5 200 employees in 70 countries and had revenue of EUR973 million in 2013 (IFRS, unaudited). Learn more at

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