Software cuts reporting development time by 66%

Data Junction Corporation, the market leader in data transformation technology, represented locally by CommerceQuest South Africa, announced today that KnowledgeBase Marketing has chosen Data Junction software to facilitate electronic reporting for its list-processing clients.

Data Junction specialises in ETL and EAI initiatives, giving companies unparalleled access to business-critical information without taxing IT departments. Using Data Junction software, KnowledgeBase Marketing converts mainframe reports to machine-readable formats like Excel and XML, and makes them available to its clients via the Internet.

Using code-free, seamless technology, Data Junction provides companies with an accurate and flexible way to aggregate data into a common target from a variety of formats including Oracle, Sybase and SAS, as well as mainframe print image files and standard fixed format files. Through Data Junction, KnowledgeBase Marketing can now produce electronic reports directly from the mainframe for their clients to view from a secure site on the Internet, avoiding re-creation of reports by the customer service team.

KnowledgeBase Marketing`s list processing division views automated, Web-accessible reporting as a high development priority.

"Electronic reporting is a standard request from almost all of our clients. On many projects, developing the required report package in a machine-readable format consumes 50% of our customer service team`s involvement in the project," states Jerry Wasicek, Senior Vice President Core Systems, KnowledgeBase Marketing.

"To develop the capability in-house would have required modification of most of our proprietary systems and taken a senior programmer approximately 1.5 man-years to complete. In contrast, a junior member of our staff can use Data Junction software to set up the automated reporting in six man-months, saving us valuable resources and money."

KnowledgeBase Marketing`s future plans include leveraging Data Junction`s Integration Engine"a to automate the entire translation process. Java scripts will monitor the mainframe and will call Integration Engine to automate processing of dynamically tailored reports that are specified by the customer over the Internet.