Few organisations realise that data is a vital business asset and can, if used correctly, be a major market differentiator. To exploit this inherent value, however, data must be managed. Effective management will generate the returns that organisations seek and obviously the higher the data quality, the greater the value to be derived.
The opposite, however, is also true, and poor data quality is costing organisations vast amounts of money each year. One of the sad facts is that this cost is often accepted as the cost of doing business - even at a time when belt-tightening is the norm.
To address these issues, Software Futures has announced the formalisation of a Data Quality Services division, leveraging the many years of experience, local and international, of a dedicated team of data professionals.
Says Darren Ruellan, Product Business Manager at Software Futures: "The dilemma that many organisations face is not recognising that data quality issues exist, but rather in understanding how critical the issues are to the business. We have established this new area of our business in order to help companies realise the risk and benefits of improved data quality."
Ruellan explains that companies are finding it increasingly difficult, often impossible, to quantify the costs or potential benefits to be derived from organisational data. "Our aim is therefore to provide metrics which highlight the issues, aligning them to actual business problems and increasing the value of the data asset. The definition and implementation of a framework to deal with data issues can ultimately provide huge returns on investment for the organisation. Companies adopting a proactive approach to assess and improve their data management infrastructure will definitely have a competitive advantage in the future."
The company's other offerings include strategic sourcing, custom development, business process management, IT best practice consulting and training, ERP and CRM solutions.

