Sony has unveiled new products, partners and experiences to its evolving SmartWear range at CES 2015.
These include a sleek stainless steel edition of SmartWatch 3, new Lifelog collaborations, and concept wearable devices - including a multi-sensor, waterproof headset prototype - which are designed to improve performance and provide real-time insight on the running track, it says.
"Our approach to smart, wearable technology is based on the fundamentals of building depth and variety in user experiences, and providing choice with beautiful, functional products," said Kaz Tajima, senior VP and head of UX Creative Design and Planning at Sony Mobile Communications.
At CES last year, Sony first showcased the waterproof wearable SmartBand SWR10. Over the past year, it has worked with creatives and brands from across the lifestyle, fashion, and design spectrum to explore custom apparel, establishing collections for Sony SmartWear from the likes of Jack Vartanian, ALTEWAISOME, and Ted Baker - and most recently, the popular women's lifestyle brand, ROXY.
The company has now unveiled the stainless steel edition of SmartWatch 3, which will be available locally later this quarter. The device features a 1.6-inch 320x320 TFT LCD transflective display for visibility in bright sunlight, and is water protected. It charges via a standard microUSB port.
Sony also announced a new SmartWatch 3 holder, allowing users and partners alike to customise SmartWatch 3 with any standard 24mm watch strap, which will be available from the early part of 2015.
More to come
The company also said it was collaborating with Virgin Atlantic to explore SmartWear initiatives together; to develop solutions using Sony's SmartWear products to support operational activities and enhance the customer service experience for Virgin Atlantic customers. Sony will also team up with a variety of lifestyle and health apps.
In addition, the company said it was sharing new applications for current prototype SmartEyeglass Developer Edition, along with a new conceptual style, SmartEyeglass Attach - a single lens display module for attaching to regular glasses, allowing developers to create applications for sport and performance.
Sony Corporation's Smart B-Trainer prototype was also introduced at CES. This is a waterproof all-in-one headset-style device with multi-sensor capability, specifically designed for runners. The current prototype features inbuilt memory, and will provide voice coaching, as well as music playback, intelligently suggesting the most suitable soundtrack to accompany a runner during a workout.
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