Want to know more about CRM from companies that are doing it and succeeding at it or learning from their mistakes? Take this opportunity now and post your comment. The new CRM Forum is open at www.gushbiz.com.
CRM Forum welcomes a broad range of topics: business intelligence, data management, marketing automation, contact centre and support integration; whatever drives the relationship-building component of your organisation.
If you ever studied anything, and I`m sure all of us did at one point in time, examples are in essence the demystifying factor of the theoretical content; half a page example explaining five pages of theory in a concise manner. Gush hopes this forum will be that example that demystifies theory for those looking for answers and those eager to share.
Gush, a member of Computer Society of South Africa and founder of CRM Special Interest Group - "CRM Special Forces", in the spirit of information-sharing, created a separate forum for CSSA members, interested parties and CRM event attendees.
There is a lot of talk about CRM and a great deal of theoretical knowledge available in White Papers and on CRM vendor sites, but not to discount its value, the information does not tell you how the successful companies got it right and what specific actions influenced them and were those actions the turning point in their success.
This forum is the opportunity to share and debate the real life examples that will demystify a CRM project for someone still looking and waiting to find that turning point!
Suggest your own topic, comment on an existing topic - get involved, an amazing number of people out there are hungry for information.
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