JSE listed Spescom is set to implement a business model aimed at streamlining its channels to market.
The move will see the multimedia transaction recording division, Spescom DataVoice, concentrate its activities on further ongoing research and development (R&D) of its groundbreaking technology and products, while distributing its products through indirect channels into local and international markets.
Spescom DataFusion will continue its drive to grow market share in the contact centre arena, but will now also function as one of several local value-added resellers (VARs) for DataVoice branded products. This strategy will assist Spescom DataVoice to significantly grow its network of VARs in SA and abroad.
Paul Fick, currently MD of Spescom DataFusion, has been appointed senior executive, Interactive Solutions, with responsibility for both divisions.
According to Fick, the business rationale behind the move is to spotlight Spescom in the marketplace as a powerful force focused on content management.
"There is enormous synergy between the business requirements in the contact centre and voice recording environments.
"The Spescom DataFusion sales force has an in-depth knowledge of DataVoice technology, having deployed the product range in most of its call centre customer sites. The two divisions have worked very closely together for a number of years now," he says.
According to Spescom CEO, Tony Farah, this strategy will maximise the intellectual capital within the group's R&D laboratories at Stellenbosch and provide greater focus on sales and support by the highly experienced DataFusion team.
"Spescom DataVoice products are deployed in over 60 countries around the globe. International marketing activities will continue to be directed out of the group's London office both through channel partners like Dictaphone and Siemens and direct sales."
Farah says Fick's impressive educational background in engineering and business, plus 20 years' experience in the IT industry will prove to be a powerful asset to the sales drive.
"He possesses a profound understanding of technology but with the proven business acumen and drive essential to notching up the sales," Farah concludes.
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Spescom is a multinational technology innovator with direct operations in the US, UK and SA.
The group is publicly listed on the JSE Securities Exchange SA (Spescom Ltd), and on the NASDAQ OTCBB : SPCO (Spescom Software Inc).
Spescom addresses the information and communications technology market providing both products and solutions to connect to the network economy, as well as enterprise software to manage information and knowledge.
Specifically, Spescom provides solutions in the areas of access network, enterprise information management, multimedia transaction recording, broadcast, customer contact centres, and test and measurement.
Spescom markets its products worldwide through appointed partners and distributors under the eB brand for its enterprise software, and the DataVoice brand for its multimedia transaction recording solutions.
Spescom's global customer base consists of multinational organisations including leading enterprises in the utilities, telecommunications, transportation, financial, banking and insurance sectors.
Worldwide, customers include Siemens, British Telecoms, Network Rail (formerly Railtrack), Lloyds of London, Barclays Bank, Abbey National Bank, WH Smith, Caterpillar, Bechtel, AmerenUE, Entergy, Bombardier, Ocean Energy, Sempra Energy, Telkom, SABC, Old Mutual, Eskom, Transnet and First National Bank.
For more information on Spescom, please visit www.spescomsoftware.com and www.spescom.com.
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