The Forum in Bryanston will be the venue for the ITWeb/Blueprint Intelligence Hotspot 2004: South African Mobile Economy event, to be held on 23 and 24 March.
The mobile and wireless event will be attended by a number of industry experts, who will give their insight into the South African market.
Mobile infotainment will be one of the topics discussed, as SABC new media editor Judy Sandison and MultiChoice Interactive head Richard Fyffe discuss the various challenges and opportunities present in the market, as well as share their first-hand experience.
"Infotainment services are definitely growing in SA, but some areas are growing faster than others," says Sandison. She mentions mobile data services and interactive services as growth areas.
Sandison also notes the competitive nature of infotainment, which she says is more aggressive than in most other industries. "It is not just because of the competitors, the difficulty lies in keeping in touch with the consumer needs, which change very quickly in this industry."
In his presentation, Fyffe will discuss audience participation on TV over the past four years - and the path it has taken - and more specifically "the impact on mobile on TV formats and interactivity on TV".
Fyffe will also discuss a number of challenges pertinent to his area of discussion.
He says these challenges include "technology versus concept" and marketing issues on a TV platform, the challenge of the revenue share business model in SA, and the possibility of "mobile fatigue" within the TV environment.
Fyffe will also share the successes and failures of MultiChoice`s mobile and TV experience, as well as provide a rough map for future product developments that rely on mobile as a revenue stream.
In her presentation, Sandison will focus on the various challenges and current market trends, as well as value-added services and the application of technology in the news environment. With new media being integrated into the market, Sandison says she will also cover the challenges involved in adapting old media in a new environment.
Book online for the event at http://www.itweb.co.za/events/hotspot/2004/.
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