SRP, Firs partner on retail tech

data reporting for stores, MrWeb reports.

Through its 'Shopper Count' solution, SRP provides technology to count shoppers entering shops, while the 'Shopper Interact' tool observes where consumers go once they're in a store, and 'Shopper Engage' uncovers their in-store behaviour and actions.

The new deal will mean that retailers and brand owners in the region will have access to best-in-class technology and data reporting for stores, in turn providing them with the ability to continually monitor business performance against customer opportunity, Synovate states.

Mr Wang, founder and GM of Firs Technologies, says: "There is a great fit with our offer and understanding of the Greater China area, combined with the resources and capabilities of SRP, we look forward to developing our business together and providing clients with a new perspective."